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A global study program was organized for the PG-1 students (2016-18 batch) of IILM, all the campuses. Students were given choices to choose one of their dream global universities on the basis of modules offered by the university. The choices were France, Spain, Canada, Germany and Finland. The entire program was sponsored by IILM and the partner school except that the students had to bear extra expenditures like food, travelling etc.<\/p>\n
On the 4th<\/sup> of September 2016, 45 students collectively from LR, Gurgaon and Greater Noida campus boarded Emirates flight for Ecole de Management de Normandie, along with the assigned senior faculty. The students were provided with the resident at Apart\u2019 City, Caen, adjacent to the school. From EM Normandie, the program was coordinated by Mrs. Severine Groult (International Development Manager, Short program) and Brigitte Laine (International Development Assistant).<\/p>\n In addition with this the students were also explained about the rules and regulations to be followed in college and hotel. Each and every student was provided on the same day with a unique identity card and a tram\/bus card to travel nearby location for free of cost.<\/p>\n Selective Modules Taught at EM Normandie \u00a0<\/strong><\/p>\n The curriculum comprised of 10 ECTS Credits (2 ECTS Credits per module).\u00a0 Three modules of 15 hours of face-to-face teaching, one module of comprising two tutorial of 30 minutes each, and one module of business\/cultural visits.<\/p>\n The students learnt about important Aspects and theories of business start-up, various aspects of entrepreneurship, thinking out-of-the-box as entrepreneurs and about the importance of being creative and how creativity fosters entrepreneurship.\u00a0 They were asked to write a report (not exceeding 2000 words) on entrepreneurial ideas\/ventures related to setting up of tourism-firm that would attract tourists from India to France.<\/p>\n The students learnt about French business-culture, legal framework, and values taught from school to business. They had to choose a Normand company, and provide an overview. They then had to choose Indian company that might establish partnership with the Normand company, providing overview of Indian company and researching on the potential partnership. The focus was on creative presentations.<\/p>\n Student learnt about the concept of supply chain and logistics, inventory and flow management, inventory cost management. The module included live experience of supply chain management (distribution network) at Le Havre Port.<\/p>\n Students worked in groups. Analysis of Lingerie and Swimsuit (L&S) business in the EU. They had the task of up L&S Company; looking at setting up\/collaborating with the French L&S business in other EU countries; forming strategy and developing hypothetical financials. The students were encouraged to visit stores and enquire about the pricing and marketing strategy. They were asked to place emphasis on e-marketing. The assessment was based on group presentation.<\/p>\n In addition with this the students were also explained about the rules and regulations to be followed in college and hotel. Each and every student was provided on the same day with a unique identity card and a tram\/bus card to travel nearby location for free of cost.<\/p>\n The program was planned in such a way that there were class room lectures and related excursions. At the end the students were asked to present a power point presentation in three modules and multiple choice question in SCM module. The students were rated on scale of 20 in business project and top 3 business plan i.e. groups were appreciated for their work. In business startup module the students were asked to present their idea individually on how tourism in Normandie can attract Indian tourist..<\/p>\n The Wonders of France\u00a0(Paris, Belgium, Amsterdam and Switzerland)<\/strong><\/p>\n A surprise team building activity was also organized for all in an amusement park called Festyland<\/strong>, where students were assigned to capture pictures and videos and finally produce a digital file which was discussed in terms of business in front of Mr. Lair, Director of Festyland.<\/p>\n In addition to this students were taken to Caramel D\u2019isigny<\/strong> where they tasted the caramel products and were showed the entire process how caramel chocolates are made. \u00a0Another excursion was also made to cider factory i.e. Billy\u2019s farm<\/strong> where the students there shown the process of making cider and how apples can help in making business. Students were allowed to taste the different kinds of cider and buy these from the firm.<\/p>\n A trip was also planned for the students to Paris<\/strong>. Each student was given a blue t-shirt with the brand tag of EM Normandie on it for the trip. Students were shown the 360\u00b0 view of Paris from Montparnasse tower<\/strong>. In addition to this student were also shown some of the major brand and historical monuments like Arc De Triomphe<\/strong> and finally dropped to Eiffel tower<\/strong> where photoshoot was done and students were allowed to enjoy on their own. Finally a relaxing trip on cruise down the river Seine was organized which proved out a great way to see many of Paris\u2019 famous landmarks and sights.<\/p>\n
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