{"id":6029,"date":"2021-05-31T13:58:08","date_gmt":"2021-05-31T08:28:08","guid":{"rendered":"https:\/\/blog.iilm.edu\/?p=6029"},"modified":"2021-05-31T13:58:08","modified_gmt":"2021-05-31T08:28:08","slug":"luxury-sustainability-fashion-design-consumers","status":"publish","type":"post","link":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/","title":{"rendered":"LUXURY REDEFINED &#8211; Making Sustainability Fashionable"},"content":{"rendered":"<div>\n<p>Luxury has always been synonymous with the terms expensive, status, power and exclusivity.<span class=\"apple-converted-space\">\u00a0<\/span>While the luxury consumer of the past was the extremely wealthy and still represents an important segment, they are no longer the only audience in town. There are younger consumers, especially millennials that are making up an increasingly large share of the luxury market.<\/p>\n<\/div>\n<div>\n<p>Would this segment of consumers be interested in sustainable or ethical fashion?<\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Sustainability is a concept with many definitions and its application in fashion involves diverse outlooks, covering environmental impact of materials, social justice and issues concerning labor rights.<span class=\"apple-converted-space\">\u00a0<\/span>A topic that is so widely covered in conferences &amp;<span class=\"apple-converted-space\">\u00a0<\/span>creative interventions<span class=\"apple-converted-space\">\u00a0<\/span>around the world and yet<span class=\"apple-converted-space\">\u00a0<\/span><\/span><span lang=\"EN-US\">remains a mystery to most.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">It is mostly since there is a lack of knowledge of sustainable fashion and the destruction caused by the fashion world to the environment. The perception of products and their accessibility, availability and pricing also play a big role in a sort of ignorance towards sustainability.<\/span><\/p>\n<\/div>\n<div>\n<p>The consumer\u2019s mindset in a developing country like India is most interesting and <span lang=\"EN-US\">different age groups and social strata of society<span class=\"apple-converted-space\">\u00a0<\/span><\/span><span lang=\"EN-US\">reveal the complexities of contemporary consumption behavior.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">While the <\/span>discovery is slow, it is steady. This movement is gaining momentum with celebrities endorsing the cause of responsible consumer behaviour via digital media and popular brands promoting it via ad campaigns.<\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">Even though the majority of society does not really understand or worry about the repercussions of their actions, there is a growing number that would be happier to choose products wisely.<span class=\"apple-converted-space\">\u00a0<\/span><\/span><span lang=\"EN-US\">Knowledge is key to the growth of the sustainability movement to empower consumers and future designers in society.\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">The more endorsements and popularity that this wave of ethical fashion gains the more people would want to adopt it and luxury would have a whole new meaning &#8211; sustainable and responsible. <\/span><span lang=\"EN-US\">The design courses at IILM are geared towards inculcating these very ideas in our students.<\/span><\/p>\n<\/div>\n<div>\n<p><span lang=\"EN-US\">\u00a0<\/span><\/p>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Luxury has always been synonymous with the terms expensive, status, power and exclusivity.\u00a0While the luxury consumer of the past was the extremely wealthy and still represents an important segment, they are no longer the only audience in town. There are younger consumers, especially millennials that are making up an increasingly large share of the luxury [&hellip;]<\/p>\n","protected":false},"author":338,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,32],"tags":[560],"class_list":["post-6029","post","type-post","status-publish","format-standard","hentry","category-faculty","category-general-blog","category-iilm-university","tag-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luxury-Sustainability-Fashion-IILM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury-Sustainability-Fashion-IILM\" \/>\n<meta property=\"og:description\" content=\"Luxury has always been synonymous with the terms expensive, status, power and exclusivity.\u00a0While the luxury consumer of the past was the extremely wealthy and still represents an important segment, they are no longer the only audience in town. There are younger consumers, especially millennials that are making up an increasingly large share of the luxury [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"Educate, Illuminate, Inspire: Insights from IILM Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iilminstitute\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T08:28:08+00:00\" \/>\n<meta name=\"author\" content=\"Nitika Seth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IilmInstitute\" \/>\n<meta name=\"twitter:site\" content=\"@IilmInstitute\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nitika Seth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\"},\"author\":{\"name\":\"Nitika Seth\",\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/person\/7ee33f16211ac125a29cdaf1ca5047f3\"},\"headline\":\"LUXURY REDEFINED &#8211; Making Sustainability Fashionable\",\"datePublished\":\"2021-05-31T08:28:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\"},\"wordCount\":329,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#organization\"},\"keywords\":[\"Design\"],\"articleSection\":[\"Faculty\",\"General Blog\",\"IILM University\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\",\"url\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\",\"name\":\"Luxury-Sustainability-Fashion-IILM\",\"isPartOf\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#website\"},\"datePublished\":\"2021-05-31T08:28:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iilm.edu\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LUXURY REDEFINED &#8211; Making Sustainability Fashionable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iilm.edu\/blog\/#website\",\"url\":\"https:\/\/iilm.edu\/blog\/\",\"name\":\"Educate, Illuminate, Inspire: Insights from IILM Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iilm.edu\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iilm.edu\/blog\/#organization\",\"name\":\"Educate, Illuminate, Inspire: Insights from IILM Blog\",\"url\":\"https:\/\/iilm.edu\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2026\/04\/iilm-logo.png\",\"contentUrl\":\"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2026\/04\/iilm-logo.png\",\"width\":266,\"height\":78,\"caption\":\"Educate, Illuminate, Inspire: Insights from IILM Blog\"},\"image\":{\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/iilminstitute\",\"https:\/\/x.com\/IilmInstitute\",\"https:\/\/www.instagram.com\/iilm\",\"https:\/\/www.youtube.com\/user\/iilmhigheredu\",\"https:\/\/www.linkedin.com\/company\/iilm\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/person\/7ee33f16211ac125a29cdaf1ca5047f3\",\"name\":\"Nitika Seth\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iilm.edu\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd50dda8c15546283b518d0c02c0bfcd7aa2400992cd514558ed04dd55192a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd50dda8c15546283b518d0c02c0bfcd7aa2400992cd514558ed04dd55192a04?s=96&d=mm&r=g\",\"caption\":\"Nitika Seth\"},\"url\":\"https:\/\/iilm.edu\/blog\/author\/nitika-seth\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Luxury-Sustainability-Fashion-IILM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/","og_locale":"en_US","og_type":"article","og_title":"Luxury-Sustainability-Fashion-IILM","og_description":"Luxury has always been synonymous with the terms expensive, status, power and exclusivity.\u00a0While the luxury consumer of the past was the extremely wealthy and still represents an important segment, they are no longer the only audience in town. There are younger consumers, especially millennials that are making up an increasingly large share of the luxury [&hellip;]","og_url":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/","og_site_name":"Educate, Illuminate, Inspire: Insights from IILM Blog","article_publisher":"https:\/\/www.facebook.com\/iilminstitute","article_published_time":"2021-05-31T08:28:08+00:00","author":"Nitika Seth","twitter_card":"summary_large_image","twitter_creator":"@IilmInstitute","twitter_site":"@IilmInstitute","twitter_misc":{"Written by":"Nitika Seth","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#article","isPartOf":{"@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/"},"author":{"name":"Nitika Seth","@id":"https:\/\/iilm.edu\/blog\/#\/schema\/person\/7ee33f16211ac125a29cdaf1ca5047f3"},"headline":"LUXURY REDEFINED &#8211; Making Sustainability Fashionable","datePublished":"2021-05-31T08:28:08+00:00","mainEntityOfPage":{"@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/"},"wordCount":329,"commentCount":0,"publisher":{"@id":"https:\/\/iilm.edu\/blog\/#organization"},"keywords":["Design"],"articleSection":["Faculty","General Blog","IILM University"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/","url":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/","name":"Luxury-Sustainability-Fashion-IILM","isPartOf":{"@id":"https:\/\/iilm.edu\/blog\/#website"},"datePublished":"2021-05-31T08:28:08+00:00","breadcrumb":{"@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iilm.edu\/blog\/luxury-sustainability-fashion-design-consumers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iilm.edu\/blog\/"},{"@type":"ListItem","position":2,"name":"LUXURY REDEFINED &#8211; Making Sustainability Fashionable"}]},{"@type":"WebSite","@id":"https:\/\/iilm.edu\/blog\/#website","url":"https:\/\/iilm.edu\/blog\/","name":"Educate, Illuminate, Inspire: Insights from IILM Blog","description":"","publisher":{"@id":"https:\/\/iilm.edu\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iilm.edu\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iilm.edu\/blog\/#organization","name":"Educate, Illuminate, Inspire: Insights from IILM Blog","url":"https:\/\/iilm.edu\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iilm.edu\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2026\/04\/iilm-logo.png","contentUrl":"https:\/\/iilm.edu\/blog\/wp-content\/uploads\/2026\/04\/iilm-logo.png","width":266,"height":78,"caption":"Educate, Illuminate, Inspire: Insights from IILM Blog"},"image":{"@id":"https:\/\/iilm.edu\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iilminstitute","https:\/\/x.com\/IilmInstitute","https:\/\/www.instagram.com\/iilm","https:\/\/www.youtube.com\/user\/iilmhigheredu","https:\/\/www.linkedin.com\/company\/iilm"]},{"@type":"Person","@id":"https:\/\/iilm.edu\/blog\/#\/schema\/person\/7ee33f16211ac125a29cdaf1ca5047f3","name":"Nitika Seth","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iilm.edu\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd50dda8c15546283b518d0c02c0bfcd7aa2400992cd514558ed04dd55192a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd50dda8c15546283b518d0c02c0bfcd7aa2400992cd514558ed04dd55192a04?s=96&d=mm&r=g","caption":"Nitika Seth"},"url":"https:\/\/iilm.edu\/blog\/author\/nitika-seth\/"}]}},"_links":{"self":[{"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/posts\/6029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/users\/338"}],"replies":[{"embeddable":true,"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/comments?post=6029"}],"version-history":[{"count":0,"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/posts\/6029\/revisions"}],"wp:attachment":[{"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/media?parent=6029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/categories?post=6029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iilm.edu\/blog\/wp-json\/wp\/v2\/tags?post=6029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}