{"id":923,"date":"2015-10-18T12:13:48","date_gmt":"2015-10-18T06:43:48","guid":{"rendered":"http:\/\/blog.iilm.edu\/?p=923"},"modified":"2015-10-18T12:13:48","modified_gmt":"2015-10-18T06:43:48","slug":"observation-study-at-zara-hm-retail-outlets","status":"publish","type":"post","link":"https:\/\/iilm.edu\/blog\/observation-study-at-zara-hm-retail-outlets\/","title":{"rendered":"Observation Study at Zara & H&M Retail Outlets"},"content":{"rendered":"

Our students had visited the retail outlets of H&M and Zara at Select City Walk Mall, Saket. The students had a different experience by visiting these stores not merely as a customer but as an observer.<\/p>\n

We all know that\u00a0Five years behind Zara, the Swedish high-street giant has opened its first store in India. The Zara comparison has got everyone talking. After five years in the country and with 16 stores now open, this July, Zara became the first apparel brand to cross the $100 million sales mark in India. When the H&M store opened at the end of last month, Indian newspaper Business Standard contrasted the queues at H&M with photos of relatively quiet Zara and Gap stores.<\/p>\n

Thus, the purpose of the visit<\/a> was to conduct an observation study on following parameters and further make a comparative analysis of both the retail stores on the same parameters.<\/p>\n

– Store Overview<\/strong>
\nStore Size (single floor or multiple floors)
\nLocation in the mall
\nDisplay
\nCurrent Ambience \/ Theme in terms of colour scheme, music, spacing and type of lighting
\nConvenience Shopping for customers (multiple billing desk, spacing, trail rooms, in store lifts \/ elevators and availability of shopping bags)<\/p>\n

– Product Mix<\/strong>
\nApparels – Men, Women and Kids
\nAccessories
\nBeauty and Personal Care<\/p>\n

– Customer Observation<\/strong>
\nFootfall
\nGender
\nAge group<\/p>\n

– Brand Marketing<\/strong>
\nDemonstrations
\nBanners, Posters, Digital Display
\nPromotional Offers
\nPackaging ( Signature Covers )<\/p>\n

– Pricing<\/strong>
\n– Apparel Colour Scheme and Pattern Study<\/strong>
\n– Signature Colour \/ Patter, if any<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Our students had visited the retail outlets of H&M and Zara at Select City Walk Mall, Saket. The students had a different experience by visiting these stores not merely as a customer but as an observer. We all know that\u00a0Five years behind Zara, the Swedish high-street giant has opened its first store in India. The […]<\/p>\n","protected":false},"author":195,"featured_media":2388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[103,104,105],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hm-and-zara","tag-iilm-observation-study","tag-observation-study"],"yoast_head":"\nObservation Study at Zara & H&M Retail Outlets - Educate, Illuminate, Inspire: Insights from IILM Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iilm.edu\/blog\/observation-study-at-zara-hm-retail-outlets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observation Study at Zara & H&M Retail Outlets - Educate, Illuminate, Inspire: Insights from IILM Blog\" \/>\n<meta property=\"og:description\" content=\"Our students had visited the retail outlets of H&M and Zara at Select City Walk Mall, Saket. The students had a different experience by visiting these stores not merely as a customer but as an observer. We all know that\u00a0Five years behind Zara, the Swedish high-street giant has opened its first store in India. 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