Bachelor of Business Administration (4 Year)

IILM University - Gurugram
  • DURATION: 3 Years / 4 years (Optional)
  • ELIGIBILITY: 10+2 level from any recognized board in India or Overseas


At IILM University we prepare tomorrow’s business leaders to understand and appreciate the rapidly changing business landscape. The Bachelor in Business Administration (BBA) is a 3 Years / 4 years (Hons) degree program aligned with the National Education Policy 2020, that prepares young graduates for the competitive and complex challenges faced by their industry through business research.

This holistic program offers seven different specializations in the field of Digital Marketing, Entrepreneurship, Business Analytics, Artificial Intelligence, Finance, Marketing, and Human Resource Management to allow students to specialize in an area of their choice, increasing their employability quotient and making them prepared to handle challenges in the workplace.

The program offers subjects like mathematics, statistics, business communication, business analytics, advanced excel, economics, entrepreneurship, and research methodology along with the Ability Enhancement Courses (AEC), Skill Enhancement Courses (SEC), and Value Addition Courses (VAC). This program is designed with an industry-focused curriculum and a student-centered approach, led by seasoned business professionals. Our curriculum is designed to meet the needs of an ever-changing global market and prepare individuals for employment, entrepreneurship, higher education, and the development of their intellectual and interpersonal abilities.

Additionally, the program prepares students for effectively identifying, solving, controlling, preventing, and correcting a variety of issues in Indian and international businesses by imparting them with critical thinking, analytical skills, decision-making, and emotional intelligence skills. This academic learning is further enhanced by applied learning through internship opportunities in leading corporates and public organizations.

Programme Objective:

This program will help students climb up the ladders of the hierarchical learning goals with the aim to achieve the following goals:
  • Students get an opportunity to understand organizations, their management, and business issues nationally and globally.
  • Analyze the dynamics of the international economy and business environment.
  • Generate and test creative ideas leading to new venture development.
  • Students learn to practice life skills such as Emotional intelligence, Creative and Critical thinking, Communication and interpersonal skills, etc.
  • Experiential learning through Company visits and Business Simulations, guest speaker talks, research-based projects, etc.
  • Applied learning through summer internship / live projects to make the students future-aware and job ready.
  • Pursue elective courses tailored to your areas of interest.
  • Students gain exposure through extracurricular activities to build skills such as team-building, organizational skills, decision-making skills, etc.

Key features of the Programme:

This program will help students climb up the ladders of the hierarchical learning goals with the aim to achieve the following goals:

Multiple Specializations
Our BBA program aims to help students develop the unique management qualities necessary to be successful managers. With the help of seven different specializations designed to provide students with a deeper level of expertise within a particular discipline, the program will provide you with an appreciation of the theoretical issues involved in the study of business as well as a range of practical skills. In addition, our specifically designed specializations in the field of Digital Marketing, Entrepreneurship, Business Analytics, Artificial Intelligence, Finance, Marketing, and Human Resource Management provides our graduates with a better chance of success in their respective fields.

Experiential learning
Changing the way students learn: Engaging, challenging and fun, the curriculum incorporates blended and experiential learning with cutting-edge tools for business education so that students are capable of turning concepts into effective decision-making, initiating action from the knowledge, and converting ideas into change. Internships, Global Exposure, Academic & Industry Projects, Business Simulations, Workshops, and Industry and NGO visits make learning an intellectually invigorating holistic experience.


Summer Internship is an integral part of the curriculum at IILM. The short-term experience during the summer internships offers the important opportunity to work closely with professionals in the chosen field and to develop knowledge, competencies, and experience related directly to career goals. The BBA curriculum requires students to pursue 2 distinct internships.

NGO internship
Students pursue a minimum of two weeks internship at an NGO at the end of year 2, the idea is to develop social sensitivity among students by helping, learning & connecting with the community.
Some of the NGO’s where the students did internships in the past include:

  • Habitat for Humanity India
  • Action Centre for Transformation
  • Vyomini Social Enterprise
  • Sankalp
  • Muskurahat Foundation
  • Lissum foundation


Summer Internship
6-8 weeks summer internship with corporates/Industries at the end of year 3. This helps in providing hands-on experience to the students and aids in understanding business trends and making them job-ready according to the demands of the professional world.
Some of the corporates where the students interned last year include:

    • JK Marbles
    • Bharti Airtel
    • KPMG
    • Bajaj Allianz
    • Sapio Analytics
    • Head start
    • Qu Beta Systems
    • Pro Edge
    • Hector Beverages
    • People’s Path Labs (Mankind Pharma)
    • Sarbottam Cement, Sourabh Group

Career Prospects:

India is rapidly making progress and there is immense growth potential in the Business area. India today requires dynamic managers in every field and this course prepares young professionals to be responsible and responsive to the demands of society in an ever-changing environment. An undergraduate degree in Business Management will prepare you for several emergent jobs. It will build the necessary skills in young students to excel in the VUCA world. The course deals not only with technical skills but also include a number of soft skills which gives an extra edge to the students in their arena of managerial capabilities.

Companies where our students are placed:

  • Deloitte
  • PWC
  • Bharti Airtel
  • KPMG
  • Bajaj Allianz
  • Accenture
  • Head start
  • Qu Beta Systems
  • Paytm
  • Hector Beverages
  • People’s Path Labs (Mankind Pharma)
  • HDFC

Probable Job Opportunities:

  • Branch Manager
  • Retail Manager
  • Human Resource Manager
  • Event Manager
  • Operations Manager
  • Business Owners/ Founder or Co-founder of the start-up
  • Family Business Owner/ Partner
  • Business Consultants
  • Business Reporters
  • Fundraisers and Development Officers
  • Sales Managers