Dr. Archana Mahamuni

Dr. Archana Mahamuni has almost 10+ years of experience in academics. Her areas of expertise are Marketing, Business Research Methods and Operations.

She is BE (Electronics), MBA, Ph. D in the area of Marketing form University of Pune. Her research interests include Green marketing in automobile industry; she has several National and International level publications to her credit.

• Published a book on Re-engineering and Flexi System for MBA Operations Aalgappa University with Vikas Publications (ISBN 978-93-5271-636-4), May 2018
• Published a book on Communication System for B.Sc. Electronics, Calicut University with Vikas Publications (ISBN 978-93-5271-521-3) , Dec 2017

• Published 4 research articles In National and International Journals and including, IJMER with Impact Factor2.735: IC Value: 5.16.
• Research Papers with ISBN:-Presented and Published 7 research papers in national and international Conferences, including IIM Lucknow and IIM Indore.

• International Journal of Multidisciplinary Educational Research (ISSN:2277-7881, IJMER, Volume 3, Issue7(2), July 2014, Impact Factor2.735: IC Value:5.16) paper titled “Green Marketing in Automobile Industry: Understanding Implementation, Challenges, and Benefits in Indian Context through Literature Review”.
• Allana Management Journal of Research, Vol IV, Issue 2/December 2014 ISSN 2231-0290 paper titled “Green Marketing in Automobile Industry: Forces affecting for Initiation and Implementation in Indian context.
• Proquest Database and Journal of Commerce and Management Thought (ISSN 0975-623X, Volume 5, Number 3 July 2014) paper titled “Green Marketing in Automobile and Ancillary Industry: Issues and Implications”
• GE-International Journal Of Management Research Volume -2, Issue -7 (July 2014)Impact Factor -3.142 ISSN: (2321-1709) Paper Titled “Green Marketing in Automobile Industry: Understanding Practices and Implications in Indian Context through Literature Review”.