Nidhi joined the IILM School of Design , IILM University, after a decade of working in design industry. Post completion of her graduation in Fashion Design & Technology from Pearl Academy of Fashion, she worked with Indian ethnic brands like Fabindia and Soma Block Prints. She moved on to pursue her post graduation in Strategic Design Management from National Institute of Design. Thereafter, have worked in the area of retail and marketing with brand names like Samsung, Sony, Revlon to name few.With a strong hold in design management and marketing, she has been an interdisciplinary faculty in field of Design and critical thinking, Design Research & Methodology,Luxury brand Management, Brand Marketing, Consumer Experience.The exposure of working with renowned key corporate players and luxury brands in the area of design & marketing, she is a treasure resource at IILM for varied courses ranging from Management, Arts and Design.