Dr. Aun Ahmed

Assistant Professor

Dr. Aun Ahmed is an industry professional turned academic with a Ph.D. in Marketing from the Indian Institute of Technology (IIT) Ropar. Before transitioning to academia, he gained industry experience as a Marketing Generalist at NSDL e-Governance Infrastructure Ltd. (now Protean) and held roles at Career Launcher and CoCubes.com (acquired by Aon). In 2015, he qualified for the UGC NET in Management, marking the start of his academic journey.

Dr. Ahmed was a runner-up in the 2021 AMS Review-Sheth Foundation Doctoral Competition. He served as a Teaching Assistant at IIT Ropar for five years and later taught across all four institutes under Sri Balaji University, Pune.

His work includes two publications in ABDCisted journals, a book chapter published by Springer, and presentations at international conferences such as the British Academy of Management (BAM) Conference, the International Research Symposium in Service Management, and the Pan-IIT Management Conference.

Passionate about teaching, Dr. Ahmed combines his industry and academic experience to design and deliver impactful marketing and consumer behavior courses.

Areas of Expertise

Studying how consumers behave online using psychological research methods

Qualifications/Education

Ph.D. in Marketing, Indian Institute of Technology Ropar, 2025
MBA, EMPI Business School, 2012
B.Sc. in Physics, Bhagalpur University, 2010

Professional Experience

Assistant Professor (June 2023 – March 2024), Balaji University Pune
Five years of industry experience, working with both startups and established companies, as well as institutional and retail customers
Worked with NSDL e-Governance (renamed to ProteaneGov Technologies), Thinklink Learning Services, CL Educate Ltd., and CoCubes.com (acquired by Aon Plc).

Courses Taught

Brand Management
Green Marketing
Marketing Communications
Mass Communication & New Media Platforms
Research Methodology

Research Interests

Micro-level processes of consumer behavior on the internet

Publications

Ahmed, A., Nigam, P., Gatagat, K., & Kumari, N. (2025). Conflicting electronic word-of-mouth (ewom) processing: A review and research agenda. Academy of Marketing Studies Journal, 29(1), 1-12. ABDC-B
Ahmed, A., Rathore Tushar. (2024). Evolution of Influencer Marketing. In Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach (pp. 17-27). Springer Nature.
Ahmed, A., & Amritesh. (2023). Information processing from electronic word of mouth: an integrative framework. International Journal of Electronic Marketing and Retailing, 14(4), 371-393. ABDC-C and Scopus-indexed

Awards and Recognitions

Institute Research Fellowship, IIT Ropar (2017-2022)
AMS Review-Sheth Foundation Doctoral Competition for Conceptual Article, Runner-up (2021).
Best paper award at the International Research Symposium in Service Management (IRSSM) India 2024
Best paper in the Services Marketing Track at the 11th international communication management conference (ICMC 2025), MICA

Conferences

Saxena, S., Ahmed. A., Amritesh. (June 2023). Resource Mis-integration Practices in Third Places: Study of Diabetic Patients in India. In International Research Symposium in Service Management: The role of service in the sustainability and wellbeing of the society (IRSSM), Poland, 2023.
Ahmed, A., Amritesh (2023) The effect of conflicting online ratings on hotel recommendation intentions: moderation and mechanism. British Academy of Management Conference, University of Sussex, 2023
International Conference on Digital Economy, 2019, IIM Raipur. Ahmed, A., and Amritesh (2019), Persuasion from Electronic Word-of-mouth (eWOM): An Integrative Dual-process Model
PAN IIT International Management Conference, 2018, IIT Roorkee. Ahmed, A., and Amritesh (2018), Electronic Word-of-mouth (eWOM) Processing: A Three-stage Dual-process Model

Dr. Aun Ahmed

Areas of Expertise

Qualifications/Education

Professional Experience

Courses Taught

Research Interests

Publications

Awards and Recognitions

Conferences

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DISCLOSURES

Post Graduate Diploma in Management

Bsc Business Administration

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