Dr. Vidushi Vatsa is an Assistant Professor of Marketing at IILM, Lodhi Road, New Delhi. She is also the Area Chair of Marketing and the Second-Year Stage Coordinator for the BBA Program. Prior to joining, she was a visiting faculty in the Department of Commerce at Vivekananda College, Delhi University. She holds a Ph.D. in Commerce from Amity University, Noida. She has papers published in reputed international journals such as Scopus, ABDC, and Web of Science. Her research interests span across consumer behavior, customer experience, loyalty programs, customer satisfaction, and customer loyalty, reflecting her commitment to advancing knowledge in these fields.

Areas of Expertise

• Marketing Management
• Principles of Marketing
• Consumer Behavior

Qualifications/Education

• Ph.D. in Commerce, Amity University Noida, 2023
• M. Com, Amity University Noida, 2020
• B. Com, Delhi University, 2018

Professional Experience

• IILM, Lodhi Road, New Delhi as Assistant Professor of Marketing : Teaching Marketing to BBA and PGDM students. In addition to her teaching responsibilities, she serves as the Area Chair of Marketing and the Second-Year Stage Coordinator for the BBA program.
• Vivekananda College, Delhi University: Associated as a guest faculty in the Department of Commerce and was teaching to the undergraduate students.

Publications

• Unlocking the Potential of Loyalty Programs in Reference to Customer Experience with Digital Wallets, Innovative Marketing Journal, 2023, Vol. 19 (1), pp. 233-243 (Scopus Indexed).
• Factors Impacting Adoption and Continuous Use of Contactless Digital Payments in The New Normal, International Journal of Electronic Finance, 2022 Vol.11 No.4, pp. 317-344 (Scopus Indexed, ABDC- C).
• A Framework for Enhancing Cyber Security in Fintech Applications in India, ICTAI 2021, IEEE Xplore, pp 274-279 (Scopus Indexed).
• Trends and Future Research Directions in Online Customer Experience: Insights from Bibliometric Analysis, Gurukul Business Review, 2023 Vol.19, pp.31-54 (Web of Science Indexed).

Books

• Sustaining India’s Gig Economy in Industry 4.0- Regulatory Framework & Proposed Model, published in the book Transitioning from Globalized to Localized and Self-Reliant Economies by IGI Global.

Case Studies

• “India Stack and its Missing Layer” reference no. 221-0061-1, teaching note reference no. 221-0061-8, published at the Case Centre in 2021.
• “Micro Finance: An Untapped Fintech Opportunity” reference no. 121-0118-1, teaching note reference no. 121-0118-8, published at the Case Centre in 2021.
• “Pinfluencers’ Stability: A Dilemma?” reference no. 523-0008-1, teaching note reference no. 523-0008-8, published at the Case Centre in 2023.