As a marketing professor at IILM Lodhi Road, I bring 24 years of experience in teaching various marketing courses. My professional journey includes over 14 years in education management and more than 10 years in the business sector, where I have worked with multinational companies such as Electrolux Kelvinator, Carrier Air Conditioning, and Michelin Tyres. I’ve held academic positions at several esteemed universities in India, including Symbiosis, Christ College, JIMS, Modi University, and KR Mangalam.

With a Ph.D. in marketing and an MBA in international business and information technology, I am a well-rounded marketing expert. My areas of specialization include education, marketing management, job placement, student counseling, and developing partnerships between academia and industry. I have also facilitated employee training workshops focused on sales and marketing skills for leading companies and have delivered guest lectures on interview preparation and marketing topics at various management institutions.

I earned my Ph.D. in marketing from Jagannath University and my MBA from Maharishi Dayanand University. My interests lie in exploring consumer behavior, social media, brand management, and sustainability.

Qualifications/Education

• Ph.D. in Marketing, Jagannath University, Jaipur, 2019
• MBA., International Business and Information Technology, Maharishi Dayanand University, 2000
• B.Com, Mumbai University, 1997

Professional Experience

• Professor of Marketing

Courses Taught

• Marketing Management I
• Marketing Management II
• Retail Management
• Luxury Management
• Managing Customer Value
• Business Marketing
• Strategic Marketing
• Consumer Behaviour
• Digital Marketing

Research Interests

My passion lies in exploring consumer behavior, social media, brand management, and sustainability.

Publications

• The Impact of Hedonism on Luxury Purchases: Consumers Perspective in India, 2024, Under Review at Inderscience Publishers.
• Exploring the Challenges of Workplace 4.0 in India using SEM-PLS Model, 2024, submission in progress
• Café Greenr’s Blue Ocean Strategy: Striving in Untapped Markets with Sustainable Dining, accepted and to be published at Ivey Publishing.
• Jaipur Rugs: Transforming Communities through Social Entrepreneurship, Ivey Publishing, 2024
• Digital Disruption in Education: Students’ Perspective, Prabandhan: Indian Journal of Management, Scopus Quartile 2, 2023
• Value Creation of Mobile Usage among Generation Z in Delhi and Pune, International Journal of Scientific Research in Engineering and Management (IJSREM) Volume 06, Issue 12, 2022
• Consumption Shift Towards Herbal Products in the Oral Care Segment – A Case Study on Colgate Palmolive Ltd, The Case Centre, UK, 2022

Awards and Recognitions

• “Outstanding Teacher for the Class of 2023” for teaching the course “Product and Brand Management”.
• “Outstanding Teacher for the Class of 2022” for teaching the course “Product and Brand Management”.

Conferences

• The Impact of Hedonism on Luxury Purchases: Consumers Perspective in India, International Conference on Building A Resilient Economy: policies and Strategies For Sustainable Growth, Jaipuria Institute of Management, 2024.
• Sir Cary Cooper – Woxsen Inclusion Conference, WIN ’23, “NAVIGATING THE FUTURE OF WORK: AN EMPIRICAL STUDY OF WORKFORCE TRANSFORMATION”, Woxsen University, Hyderabad, 2023
• 4th International Case Study Conference, Jaipur Rugs: Transforming Communities through Social Entrepreneurship, IBS Hyderabad, 2023
• Impact of Digital Disruptions in Education – A Students Perspective, 7Th Biennial Conference of INDAM, IIM Rohtak, 2022
• Value Creation of Mobile Usage Amongst Generation Z In Delhi and Pune”, Embracing the Transformative Times, International Conference on Digitalization of Management and Social Sciences (ETTIC- 2020), Jaypee Institute of Information Technology,2020.

Licenses and Certifications

• A Digital Learning Playbook, Indian Institute of Management Bangalore.
• Empowering Ethical Advertising- The Advertising Standards Council of India
• Marketplace Trainers Certificate, Marketplace Simulations
• Faculty Development Program on “Research Methodology: Tools & Techniques, IILM
• Online Faculty Development Program Series on Learning, Pedagogy, and Effective Use of Case Methodology, ASM Group of Institutes

Key Projects/ Consultancies

• Employee Training Workshop conducted on “Business Transformation”; Indofil Industries Limited, 2020
• Lecture Series on “Supply Chain Management”, Karmel Vidya Bhavan Trust CHRIST College, Pune, Arts Science and Commerce College, Vadgaon Sheri, Pune 14, 2020
• Employee Training Workshop ” Sales & Marketing Skills”, Godfrey Phillips India Limited, 2020
• Workshop on ” What Color is your Parachute” – Personality Development/ Interview Readiness Workshop, Modi Academic International Institute, 2013