Editorial Board

Dr. Ajoy K. Dey

Dr. Ajoy K. Dey

Editor-in-Chief & Distinguished Professor IILM, New Delhi, India

Strategy, Operations, SCM & RM

Dr. Rajeshwari Narendran

Dr. Rajeshwari Narendran

Director, NTPC School of Business Noida, U.P., India

OB/HR

Dr. Mike Annett

Dr. Mike Annett

Associate Dean, MacEwan University Edmonton, Canada

School of Business

Prof. (Dr.) Kartik Dave

Prof. (Dr.) Kartik Dave

Dean, Dr. B. R. Ambedkar University Delhi Delhi, India

Planning & School of Management

Dr. T. R. Pandey

Dr. T. R. Pandey

Director, Ajay Kumar Garg Institute of Management Ghaziabad, U.P., India

Dr. Raghav Upadhyay

Dr. Raghav Upadhyay

Assoc. Professor, DBS Global University Dehradun, Uttra Khand, India

Marketing

Dr. Anshul Verma

Dr. Anshul Verma

Professor, SP Jain Institute of Management & Research Mumbai, Maharastra, India

Finance & Economics

Prof. (Dr.) Ken Nishikawa

Prof. (Dr.) Ken Nishikawa

Professor Emeritus, Konan University Hyogo, Japan

Finance & Economics

Dr. Neha Gosain

Dr. Neha Gosain

Editorial Assistant IILM, New Delhi, India

Finance & Economics

Dr. Rupali Singh

Dr. Rupali Singh

Editorial Assistant IILM, New Delhi, India

Board of Mentors

Dr. Harivansh Chaturvedi

Dr. Harivansh Chaturvedi

Director General

IILM, New Delhi, India

Prof. Anup K. Singh

Prof. Anup K. Singh

Director General

Nirma University

Dr. Umakant Dash

Dr. Umakant Dash

Vice Chancellor, Gokhale Institute of Politics and Economics

Pune, Maharastra, India

Dr. Sanjiva Shankar Dubey

Dr. Sanjiva Shankar Dubey

Professor

IILM, New Delhi, India

Prof. (Dr.) Dhruba Kumar Gautam

Prof. (Dr.) Dhruba Kumar Gautam

Vice Chancellor, Mid West University Nepal

Dr. Ravi Kumar Jain

Dr. Ravi Kumar Jain

Director IILM University Gurugram, Haryana, India

Dr. Rajiv Kumra

Dr. Rajiv Kumra

Director, T.A. PAI MANAGEMENT INSTITUTE Manipal, Karnataka, India

Dr. Bhimaraya Metri

Dr. Bhimaraya Metri

Director, Indian Institute of Management Nagpur, Maharastra, India

Prof. (Dr.) Jayanthi Ranjan

Prof. (Dr.) Jayanthi Ranjan

Vice Chancellor, Sharda University Agra, U. P., India

Dr. Rahul Singh

Dr. Rahul Singh

Professor of Strategy Director Research and International Affairs & Director FYUP

IILM University Gurugram, Haryana, India

Prof. Harsh Verma

Prof. Harsh Verma

Consumer behavior, services marketing and branding FMS, University of Delhi

Marketing

Dr. Taruna Gautam

Dr. Taruna Gautam

Professor of Economics & International Business

IILM University, Greater Noida, India

Prof. Madhu Veeraraghavan

Prof. Madhu Veeraraghavan

Corporate Finance, Behavioural Finance, Corporate Governance

T A Pai Management Institute, Karnata, India

Editorial Advisory Board

Dr. Sonia Mehrotra

Dr. Sonia Mehrotra

Professor, Welingkar Institute of Management Development & Research Mumbai, Maharatra, India

Centre of Excellence for Case Development & Case Studies

Dr. Subba Lakshmi Prabha

Dr. Subba Lakshmi Prabha

Assistant Professor, UPES School of Business Uttrakhand, India

Marketing & Case Centre Coordinator

Dr. Sandeep Puri

Dr. Sandeep Puri

Professor, Asian Institute of Management | Makati City, 1229 Metro Manila, Philippines

Case Expert

Dr. Srinivasan. R. Iyengar

Dr. Srinivasan. R. Iyengar

Ex. Director & Professor - JBIMS

Mumbai, India

Dr. Rajan Shah

Dr. Rajan Shah

Faculty Research, Amity Global Business School Ahmedabad, Gujarat, India

Case Writing

Dr. Neetu Yadav

Dr. Neetu Yadav

Associate Professor, Management Development Institute Gurugram, India

Strategic Management & Case Expert

Dr. Deepika Upadhyay

Dr. Deepika Upadhyay

Associate Professor, Christ (Deemed to be) University Bengaluru , Karnataka, India

School of Commerce, Finance & Accountancy

Dr. Guneratne Wickremasinghe

Dr. Guneratne Wickremasinghe

Senior Lecturer, Victoria University Business School Melbourne, , Australia

Finance and Financial Services

Dr. Sahil Gupta

Dr. Sahil Gupta

Associate Dean (Research), Sparsh Global Business School UP, India

Marketing

Dr. Ruchika Jeswal

Dr. Ruchika Jeswal

Associate Professor, Amity School of Business NOIDA, U.P., India

Marketing

Dr. Nimisha Singh

Dr. Nimisha Singh

Associate Professor, School of Management

Bennett University

Dr. Swati Lodha

Dr. Swati Lodha

Director, Entrepreneurship

MET Institute of Management, Maharastra, India

Dr Shalini Srivastava

Dr Shalini Srivastava

Professor of OB/HR

Jaipuria Institute of Management, Noida

Dr. Narentheren Kaliappen

Dr. Narentheren Kaliappen

Associate Professor

School of International Studies (SoIS)College of Law, Government & International Studies (UUM COLGIS), Universiti Utara Malaysia

Dr. Manish Agarwal

Dr. Manish Agarwal

Senior Lecturer

Westminster International University in Tashkent, Uzbekistan

Gary John Stockport

Gary John Stockport

Professor - Strategy Dean - Executive MBA

S.P. Jain Institute of Management and Research (SPJIMR)

Kuldeep Sharma

Kuldeep Sharma

Consultant - Dairy Sector

Suruchi Consultants

Mr. Satender Rana

Mr. Satender Rana

Senior Research Fellow and Project Lead - Technology, data, and social impact

Indian School of Development Management, U.P., India

Dr. Aditya Shankar Mishra

Dr. Aditya Shankar Mishra

Associate Professor, Indian Institute of Management Ranchi , Jharkhand, India

Marketing

Dr. Pranav Saraswat

Dr. Pranav Saraswat

Associate Professor, Finance & Accounting

Nirma University, Gujarat, India

Raminta Pucetaite

Raminta Pucetaite

Kaunas Faculty Vilnius University

Lithuania

Mr. Rohit Singh

Mr. Rohit Singh

Kaunas Faculty Associate Professor, OM & QT

International Management Institute, WB, India

Dr. Mayank Pandey

Dr. Mayank Pandey

Professor, NIET Business School Greater NOIDA, India

Marketing & Management

Dr. Meena Bhatia

Dr. Meena Bhatia

Professor, Finance & Accounting

Indian Institute of Management , Orissa, India

Dr. Shiv K. Tripathi

Dr. Shiv K. Tripathi

Dean of Faculty of Economics and Business Administration

BSBI - Berlin School of Business and Innovation, Berlin Germany

Prof. Debarun Chkraborty

Prof. Debarun Chkraborty

Associate Professor , Marketing

Indian Institute of Management, MP, India

Dr. Amrendra Pandey

Dr. Amrendra Pandey

Assistant Dean (Research)

Kautilya School of Public Policy

Dr. Anuja Pandey

Dr. Anuja Pandey

Professor Marketing, Head of AIMA- India Case Research Centre (ICRC)

All India Management Association (AIMA)

Dr. Bikramjit Rishi

Dr. Bikramjit Rishi

Professor, School of Management & Entrepreneurship, Shiv Nadar Institution of Eminence Gautam Buddha Nagar, U.P., India

Marketing

Isni Andriana

Isni Andriana

Lecturer of Economic Faculty, Sriwijaya University

Indonesia

Dr. A. Sivakumar

Dr. A. Sivakumar

Professor, VIT Business School Vellore, Tamil Nadu, India

Marketing

Dr. Robert Eberhart

Dr. Robert Eberhart

Associate Professor of Management and Faculty Director of the Ahlers Center, University of San Diego California, USA

Management

Dr. Arpita Mehrotra

Dr. Arpita Mehrotra

Associate Dean, Westford Uni Online A96 P9H6, Ireland, UK

Management

Dr. John D. Varlaro

Dr. John D. Varlaro

Professor, Johnson & Wales University Providence, Rhode Island, USA

Management

Dr. Shreya Mishra

Dr. Shreya Mishra

Editor, SAJBMC, Birla Institute of Management Technology Greater NOIDA, U.P., India

OB/HR

Dr. Anna-Maija Lamsa

Dr. Anna-Maija Lamsa

Professor (Emerita), Jyväskylä University JSBE Finland

Human Resource Management

Mr. Anagappa Gunashekaran

Mr. Anagappa Gunashekaran

Professor, Supply Chain Management

Penn State Harrisburg, Philadelphia, USA

Dr. Wolfgang Amann

Dr. Wolfgang Amann

Professor, HEC Paris in Qatar Qatar, Qatar

Strategy and Leadership

Dr. Raj Kovid

Dr. Raj Kovid

Professor, UPES School of Business India

Strategy & Entrepreneurship

Dr. Rahul Mishra

Dr. Rahul Mishra

Professor, Strategy and IB

IILM Lodhi Road, New Delhi, India

Dr. Rizwan Tahir

Dr. Rizwan Tahir

Professor, Rochester Institute of Technology of Dubai Dubai, UAE

International Business

Dr. Payal Kumar

Dr. Payal Kumar

Professor, Indian School of Hospitality Gurugram, Haryana, India

Dean of Management Studies and Research

Dr. Rajni Kant Rajhans

Dr. Rajni Kant Rajhans

Professor & Dean (R&D), NICMAR University Pune , Maharastra, India

Research

Dr. Swati Agarwal

Dr. Swati Agarwal

Dean Research & Consultancy, Bennett University Graeter NOIDA, U. P. , India

Research

Dr. John christopher Walsh

Dr. John christopher Walsh

Associate Dean and Director, English Language Programs, Kirik University Thailand

International College

Dr. Virginia Bodolica

Dr. Virginia Bodolica

Associate Professor, American University of Sharjah UAE

Said T. Khoury Chair of Leadership Studies & Editor, Emerald, EMCS

Dr. Nisha Pandey

Dr. Nisha Pandey

Professor & Advisor, Vivekanand Global University Jaipur, Rajasthan, India

Dr. Shahir Bhatt

Dr. Shahir Bhatt

Assistant Professor, Institute of Management, NIRMA University Ahmedabad, Gujarat, India

Eco, Strategy & Entrprenuership

Dr. Rishipal Anand

Dr. Rishipal Anand

Professor & Dean, Shri Vishwakarma Skill University Haryana, India

Skill Department

Dr. Vinaytosh Mishra

Dr. Vinaytosh Mishra

Director & Professor, Thumbay Institute for AI in Healthcare, Gulf Medical University UAE

Expert in Health Technology & Management

Dr. Sudhir Rana

Dr. Sudhir Rana

Professor, Gulf Medical University Ajman, UAE

College of Healthcare Management & Economics

Ms. Sushmita Ghatak

Ms. Sushmita Ghatak

Fmr. MD & CEO, ICRA Online West Bengal, India

ESG

Dr. Nirmalya Bandyopadhyay

Dr. Nirmalya Bandyopadhyay

Director Prestige Institute of Management & Research, Gwalior, M.P.

Marketing

Dr. Swati Santosh Rane

Dr. Swati Santosh Rane

CEO SevaShakti Healthcare, Mumbai

Prof. Joy Kuriakose

Prof. Joy Kuriakose

Professor of Practice Shri Vishwakarma Skill University, Palwal

Entreprenuership

Prof. Smita Kashiramka

Prof. Smita Kashiramka

Professor, Dept. of Mgmt Studies Indian Institute of Technology Delhi, Hauz Khas, New Delhi

Chair - International Relations & Finance

Prof. P. Vigneswara Ilavarasan

Prof. P. Vigneswara Ilavarasan

Professor-in-Charge of University of Queensland & IIT Delhi Research Academy Indian Institute of Technology Delhi, Hauz Khas, New Delhi

Information and communication technologies (ICTs), society & and business

Prof. Udaya Raghunath Birje

Prof. Udaya Raghunath Birje

Co-Founder & Director, Professor of Practice, Vivekananda Institute of Professional Studies ThinkStreet Technologies, Mumbai

Innovation, Entrepreneurship, Leadership & Governance

Dr. Indranil Sen

Dr. Indranil Sen

Board Advisor and Accredited Director (Singapore Institute of Directors)

events_bg

Topper's speak

"

As a dual specialisation student in Marketing and HR at IILM Lodhi Road, I have gained valuable academic and industry exposure. From interning with ITC Limited in Marketing to securing my final placement with BlackRock in HR, IILM has supported me at every step. The institute provided me with both theoretical knowledge and practical exposure, which have been instrumental in shaping my professional journey.

Mahima Sharma

PGDM 2024-26

"

My placement journey at IILM Lodhi Road has been an incredibly rewarding experience. Getting placed at Aye Finance as a Management Trainee feels like a milestone that wouldn’t have been possible without the constant guidance and encouragement from the Placement Cell and faculty. The mock interviews, resume-building sessions, and one-on-one mentoring truly helped me gain clarity and confidence throughout the process.

Kamakshi

PGDM 2024-26

"

My journey at IILM has been truly enriched by the vibrant clubs and committees on campus. From the Marketing Club to the Cultural Club, each platform helped me explore my interests beyond academics. These communities offered hands-on learning, leadership opportunities, and a chance to collaborate with diverse peers. The events, workshops, and competitions constantly pushed me to grow and express myself. Being part of multiple clubs not only boosted my confidence but also shaped my overall personality. IILM’s club culture truly makes every student feel involved,

Naman Saraswat

PGDM 2024-26

"

The experiential learning at IILM Lodhi Road has been really valuable for me. The practical sessions and real-life cases made concepts easier to understand, and I was able to apply many of these learnings directly in my family business. This hands-on approach added real importance to my classroom learning and helped me grow both personally and professionally.

Ananya Mukhi

PGDM 2024-26

"

I have gained valuable experience as an intern at Deloitte and EY in the HR field, building confidence and a large network through professional and ethical teams. I also received well-rounded training and a hands-on experience in a real-world environment, and faced challenges with support from mentors. These internships provided indispensable skills for their future career.

Ssiya Ratra

BBA 2021-24

"

Choosing IILM has proven to be an excellent choice for me, as it has honed my managerial and entrepreneurial abilities over the course of three years. This program offers a well- rounded education, combining practical, industry-specific, and theoretical knowledge, and sets a high standard for education. With the constant mentorship and guidance of faculty members, my transition was smooth and learning was made both interactive and enjoyable. Overall, IILM has provided me with a comprehensive growth experience, balancing skill development and knowledge acquisition.

Khushi Singh

BBA 2020-23

"

The SBS program at IILM has given me a wonderful experience. As a final year student, I can say that I’ve learnt a lot about core business administration and management skills. The learning journey has been enhanced via unique methods of teaching inclusive of case studies, company visits and internships. A perfect blend of theory and application.

Hritish Pahwa

BBA 2020-23

"

IILM provided a rewarding campus placement experience in the HR domain, where I went through multiple interview rounds that tested my understanding of HR concepts, communication skills, and problem-solving abilities. The process helped me gain confidence and reinforced my passion for talent management and organisational development. I will always be grateful to my professors for being the guiding light and making this journey smooth.

Vanya Madaan

PGDM 2022-24

"

The comprehensive curriculum and extracurricular opportunities at IILM Lodhi Road played a crucial role in securing my placement at BlackRock, a leading global asset management firm. I am now part of the APAC Talent Acquisition team and am deeply grateful to my faculty and mentors for their guidance throughout this journey.

Manjri Bansal

PGDM 2022-24

"

My overall learning experience at IILM has been truly enriching. The curriculum is well-structured, industry-aligned, and encourages real-world application of concepts. Faculty members are highly supportive, bringing both expertise and a practical approach to every classroom session. The campus environment fosters collaboration, creativity, and continuous growth. From academic learning to personality development, IILM has played a major role in shaping my confidence and career readiness. I’m genuinely proud to be a part of IILM.

Manav Bhure

PGDM 2024-26

"

The professors in our college teach in a truly innovative way, combining AI-based learning tools with real case studies that make concepts crystal clear. Their teaching style keeps us engaged and helps us understand subjects deeply instead of rote learning. In Organisational Behaviour, the approach was totally different- focusing on real human emotions and practical scenarios, not just theory. Every class felt meaningful, and the concepts stayed with us because of the relatable examples. Overall, the faculty covered everything beautifully, making learning genuinel

Sanya Singla

PGDM 2025-27

"

I had a really insightful industry visit that helped me understand how real business operations work. It was great to see different teams in action and how they coordinate every day. The staff was welcoming and explained everything in a simple, clear way. This visit helped me connect what we study in class with actual industry practices. I also got a better feel of workplace culture and professional expectations. Overall, it was a very enriching and meaningful learning experience.

Deepti

PGDM 2023-25

"

The environment at IILM Lodhi Road encouraged me to explore the intersection of data analytics and business strategy, shaping me into a confident and analytical thinker. One of the most impactful experiences during my PGDM was the live project with Havish M Consulting, where I worked on HR Analytics – Attrition Analysis using IBM Attrition Data. Through this project, I developed an interactive Power BI dashboard and applied machine learning models to identify key factors influencing employee attrition. This hands-on experience enhanced my analytical and problem-

Ansh Rastogi

PGDM 2024-26

"

Pursuing my PGDM at 1/LM Lodhi Road has been one of the best decisions of my life. The blend of academic learning, live case studies, and industry interactions has prepared me to take on real business challenges with confidence. The faculty here don’t just teach -they mentor. Their constant encouragement has helped me develop a growth mindset and a strong sense of purpose. 1/LM has not only shaped my professional journey but also helped me evolve as an individual who leads with empathy and conviction.

Dhir Luthra

PGDM 2024-26