Bachelor of Business Administration (BBA)

Department
Management
Campus
IILM Undergraduate Business School - Lodhi Road, IILM University - Greater Noida, IILM University - Gurugram
  • Duration: 3 Year
  • Eligibility: 10+2 in any Discipline

IILM University prepares the leaders of tomorrow to understand, appreciate and embrace the rapidly changing business landscape by developing a global perspective, channelized through the framework of liberal education.

The BBA Program is a full-time, three-year, Undergraduate Program aimed at preparing young graduates for employability, higher education and to nurture their intellectual and interpersonal skills.

Objectives

This program will help students

  • Understand organizations, their management and business issues in national and global context.
  • Analyze the dynamics of the international economy and business environment.
  • Generate and test creative ideas leading to new venture development.
  • Develop the skills required to perform in different political, legal and cultural settings.

Our Curriculum

BBA with Psychology

Course Objective: BBA with Psychology provides an understanding of the best practices of Psychology for development of people and best management techniques to enhance business. The course provides a combination of applied psychology and core areas of management helping the students to develop evidence based approach to problem solving. The course helps the students in developing an inquisitive mind, superior social skills and a practical business orientation. Knowledge of psychology with management skills provides the students with scientific understanding of human experience, including behavior, mental process, emotions and development. This course focuses on the importance of psychological principles to understand human behavior and the impact of it on the work environment that enhances business.

Career Prospects: Students who take this program could pursue career in the field of academics, work for multinational companies who need psychologists to understand the market behavior, consumer mind-set. By combining technical knowledge with analytics one can have opportunities in Artificial Intelligence, data interpretations, human computer interactions etc. Psychology, in combination with Industry 4.0, would be the driving force.

BBA with Communication

Course Objective: The course highlights the importance of global and organizational communication and the art of influencing and persuasion through communication for professional success. It focuses on understanding the business through diverse markets across the globe and developing strategies for brand building, a skill imperative for the success of any business. Students learn varied interdisciplinary skills like- attitudes, perceptions, motivation which prepares them to deal with aspects related to organizational behavior and makes them business ready. They will also gain an introduction into critical issues related to business management and will fully prepare the students for the workplace by understanding how the organizations work and how communication and its related aspects are important for brand strengthening and gaining competitive advantage. BBA in Communication is a perfect mélange of business and communication to help students get a well-defined understanding of communication in the business world.

Career Prospects: Students who take up this course could pursue career in media, entertainment, journalism, academics etc.

BBA in International Management

Course Objective: In the fast-changing world with increasing complexity, it’s important to understand the nuances of changes faced by organizations, especially in an international context. BBA in International Management prepares future business leaders in understanding the management of business in the global space. It will enhance the student’s critical thinking, problem solving and business management skills. It would also provide them the first-hand knowledge of foreign culture and management practices whilst developing an understanding of international economics and business.

Career Prospects: With the help of this specialization you can plan international expansion of your business in a structured manner, if you have a family business. If you are looking for a job, you get a much better chance in getting placed in companies which value training in international business.

BBA in Entrepreneurship

Course Objective: BBA in Entrepreneurship strives to ignite the spirit of the entrepreneur among the students and makes them ready to start their own ventures or scale up their family businesses. It helps in developing and strengthening an entrepreneurial mind-set which is critical to success. The course enables a transformative process as the students are involved in ideation, validation, development, and commercialization of entrepreneur’s innovative ideas. It provides a strong platform to assist budding entrepreneurs to understand the various dimensions of running a business with inclusion of courses such as management of financials, accounting, marketing strategies, information systems, project management, insights into entrepreneurship through case studies, family business management and venture capital.

Career Prospects: The focus is to guide students to take entrepreneurship as a career and provide the necessary concepts and skills required to evaluate and start a venture.

BBA in Business Management

Course Objective: IILM offers a very established and accredited undergraduate degree program in Business Management with Monroe College, New York. It is a four year American degree program that you will be able to complete in 3 years’ time. Monroe’s BBA in Business Management Program is accredited by the Accreditation Council for Business Schools and Programs. It offers six different minor specializations such as Accounting, finance, marketing, business law, sports management and human resource management. You will also be able to study an open elective which gives you an opportunity to choose from other courses and have a multi-disciplinary profile.

Program Highlights:

► Learn the essential skills and knowledge of business functions to better understand how organizations operate.
► Broaden your business acumen through courses in Finance, Law, Economics, Operations, and Marketing/Communications, among other areas.
► Pursue elective courses tailored to your areas of interest (starting in the 3rd semester)
► Understand the role of business in society, history, culture, and ideology
► Gain exposure and experience at IILM through extracurricular activities, such as club membership or taking a lead role that will develop your team-building, business & financial skills.

Career Prospects: With its focus on industry-focused curriculum and strong student-centric learning approach led by seasoned industry professionals, this program will help students jumpstart their career in business.

Why study BBA at IILM?

Key features of the Programme:

  • Students get an opportunity to choose between two areas of specialization i.e BBA in international Management and BBA in Entrepreneurship.
  • A wide variety of courses across disciplines such as Psychology, Design, Journalism, Law etc.
  • Students learn to practice life skills such as Emotional intelligence, Critical thinking, Foreign language etc.
  • Experiential learning through Company visits and Business Simulations, invited guest speaker talks, research-based projects etc.
  • 2 weeks internship with an NGO for developing social sensitivity.
  • 6-8 weeks summer internship / live projects to make the students future aware and job ready.

Our Curriculum

This program gives the students freedom to choose subjects from different disciplines such as Positive Psychology, Design Fundamentals, Business Law, Art appreciation, Material Manipulation, Digital Storytelling, Media Psychology etc. This helps them specialize in two areas of their choice adding to their employability quotient and making them capable of handling challenges they may face during their careers.
The program also imparts students with contemporary skill sets such as Design thinking, Analytical skills, Decision-making, Emotional Intelligence and is meant for students who desire to develop professional competence with higher knowledge and develop a holistic personality.

Experiential Learning

Changing the way students learn: Engaging, challenging and fun, the curriculum incorporates blended and experiential learning with cutting edge tools for business education so that students are capable of turning concepts into effective decision making, initiating action from knowledge and converting ideas into change.
Internships, Global Exposure, Academic & Industry Projects, Business Simulations, Workshops, Industry and NGO visits make the learning a holistic experience that is intellectually invigorating.

Internships & Placements

Summer Internship is an integral part of the curriculum at IILM. The short-term experience during the summer internships offers the important opportunity to work closely with professionals in the chosen field and to develop knowledge, competencies, and experience related directly to career goals. BBA curriculum requires students to pursue 2 distinct internships.

NGO internship
Students pursue a minimum of two weeks internship at an NGO at the end of year 1, to develop social sensitivity.
Some of the NGO’s where the students did internship sin the past include:

  • Habitat for Humanity India
  • Action Centre for Transformation
  • Vyomini Social Enterprise
  • Sankalp

Summer Internship
6-8 weeks summer internship with corporates/Industry at the end of year-2. This helps in providing hands-on experience to the students and aids in understanding business trends and making them job-ready according to the demands of the professional world.
Some of the Corporate’s where the students interned last year include:

      • JK Marbles
      • Bharti Airtel
      • KPMG
      • Bajaj Allianz
      • Sapio Analytics
      • Head start
      • Qu Beta Systems
      • Pro Edge
      • Hector Beverages
      • People’s Path Labs (Mankind Pharma)
      • Sarbottam Cement, Sourabh Group

Career Prospects

India is rapidly making progress and there is immense growth potential in the Business area. India today requires dynamic managers in every field and this course prepares young professionals to be responsible and responsive to the demands of society in an ever-changing environment. An undergraduate degree in Business Management will prepare you for several emergent jobs. It will build the necessary skills in young students to excel in the VUCA world. The course deals not only in the technical skills but also includes a number of soft skills which gives an extra edge to the students in their arena of managerial capabilities.

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