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Digital analytics plays a key role in enabling brands and online players to understand customer reach. It helps optimize marketing ROI (Return on Investment), content offerings, and overall business performance. Across our session, we will explore the entire life cycle along with analyzing best practices in digital marketing.
Flow of the Webinar:
- Overview of Digital Analytics
- Dimensions of Digital Analytics to driving customer-centricity
- How to capture and churn the right data and integrate varied data sources for informed decision-making
- Key strategies used by Digital Marketers/Marketing gurus
- In-demand skills for Digital Analytics professionals
Disclaimer: The views expressed during the event are of the speaker and do not necessarily represent the views & opinion of IILM or its employees