Introduction:
Ms. Parul Nalwa is currently working as a Senior Research Associate at IILM University, Gurugram. She is pursuing her PhD from Indian Institute of Management, Jammu. In addition, she has presented her work at several national and international conferences, contributing to scholarly discussions and broadening her academic perspectives.
Educational Qualification
- Ph.D., Indian Institute of Management Jammu (2021-Present)
– Topic: How Anthropomorphic Products Affect Consumer Choice
- M.Com, Kurukshetra College, Kurukshetra (2019)
– Major: Marketing (1st Division)
- B.Com (Hons), Gargi College, University of Delhi, Delhi (2017)
– 3-year integrated program (1st Division)
Conferences:
- Nalwa, P. & Singh, B., “Unveiling the connections: How brand anthropomorphism impact purchase intention and the role of processing fluency”. Paper presented at 9th PAN IIM World Management Conference -2023, Indian Institute of Management Sambalpur, India, January 2024.
- Nalwa, P., “Sustainable consumer behavior: A bibliometric analysis from 2013-2023”. Paper presented at 3rd International Marketing Conference (iMarC III), Indian Institute of Management Shillong, India, January 2024.
- Nalwa, P., “Human-like but not human: The perception of anthropomorphism and its influence on consumers’ choice”. Paper presented at American Marketing Association (AMA) Conference, United States, August 2024.
- Nalwa, P., “How anthropomorphized green products drive consumer demand”. Paper presented at ANZMAC Conference, University of Tasmania, Australia, December 2024.
- Nalwa, P., & Chakraborty, D., “Anthropomorphic AI in Sustainability Communication and Stakeholder Silence”. Paper accepted at the 86th Annual Meeting of the Academy of Management (AOM), Philadelphia, Pennsylvania, 2026.
