Introduction:

Prof. Suvodip is a faculty of Marketing & Strategy at IILM, Gurugram. He comes with an enriching experience of 18 years and has been teaching at IILM, Gurugram since last 3 years years. He possesses extensive experience in instructing a wide range of subjects, including Strategic Marketing, Corporate Strategy, Consumer Behaviour, Sales & Distribution, and other specialized areas of expertise. He possesses extensive expertise in marketing and sales within various renowned international educational platforms such as upGrad, Chegg, and numerous others.

Prof. Suvodip possesses an extensive corporate background spanning over a decade, having worked with esteemed organizations such as the Tata Steel, India’s largest steel manufacturer, as well as other notable NBFC and FMCG companies within the country. He has successfully managed senior leadership positions across multiple departments. He has successfully managed numerous national and international projects. He possesses extensive experience as a sales consultant for numerous small and medium-sized enterprises (SMEs) and has held a significant role within the esteemed Mahratta Chambers of Commerce in Pune (MCCIA). He has also provided consulting services to esteemed organizations such as TATA Motors, Bharat Benz TVS, and MEDAL.

In addition to his extensive business background, he has established strong connections with esteemed B-Schools such as IIM Indore, IMT Ghaziabad, SYMBIOSIS Pune, JK Business School, and various other B-Schools affiliated with prestigious universities in Mumbai, Pune, and West Bengal.

He is the proud author of two highly acclaimed books, “Let’s Talk Finance” and “DECODING BUSINESS DYNAMICS: A Multi-Perspective Analysis”, both of which can be found on all major ecommerce platforms. Additionally, he has contributed numerous articles to esteemed peer-reviewed journals. Additionally, he has had the privilege of delivering numerous presentations at both national and international conferences.

Personal Qualification 

Qualification:

• Ph.D., Marketing, IIM Indore (Pursuing)
  • Topic: Impact of Political Orientation on Evaluation of Brand Extension
• MBA, IIM Indore (2018)
  • Major: Marketing (Brand Management)
• Global Management program, NTU Singapore (2017)
  • General Management
• PGDIB, Coventry University, U.K. (2009)
  • Major: International Business (1st class)
• B. Tech (Electronics & Instrumentation Engineering), WBUT, West Bengal (2006) 
  • Major: Psychology (4th position)

Research and Scholarly Publication

Publications in Refereed Journals 

• Sen, S. (2025). From principles to practice: A systematic review of PRME adoption in business schools. The International Journal of Management Education, 23(3), 101206. (ABDC – B, SCOPUS Q1, Cite Score 13.6, IF 7.4)
• Sen, S. (2025). A Systematic Review of Relationship between Virtual Reality & Purchase Behaviour. International Journal of Latest Technology in Engineering, Management & Applied Science, 14(3), 242-255 (UGC Care).
• Sen, S. (2023). Netflix’s Blue Ocean Strategy: An Empirical Study on Its Shareholder Returns. IUP Journal of Business Strategy, 20(2).
• Sen, S. (2023). Culture and Its Role in Communication. IUP Journal of Soft Skills, 17(1), 38-43.

Publications in Magazine

• “What takes you here won’t take you there” – Let’s find a new way to beat rivals. – SAMPADA, Issue 12, March 2020, Vol.75th, ISSN 2445 – 2097, P11-12 [Mahratta Chamber of Commerce]
• “Fanatical Prospecting – Never Leave Sales on Chance” SAMPADA (MAHRATTA CHAMBER OF COMMERCE): Issue 10th January 2022, Vol.77th, ISSN 2445 – 209, 

Books

• “Marketing Psychology Decoded.”, ISBN 978-93-49299-25-2, March, 2025, Zebra Learn
• “DECODING BUSINESS DYNAMICS: A Multi-Perspective Analysis”, ISBN-10: 9994986112, ISBN-13:  978-9994986118, February, 2023, Eliva Press
• “Let’s Talk Finance”, ISBN: 978-93-92288-31-9, Asian Press, Kolkata

Conferences

• Sen, Suvodip, “Eco-Conscious or Eco-Cynical? Deciphering the Motivation Behind Green Purchases” (February 1st, 2025). [International Research Conference (IRC) 2025 on “Resilience for Sustainability Management Practices and Strategies for the Future”, LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI]
• Sen, Suvodip, “Rethinking PRME’s Impact: Green Hype of Genuine Change?” (December 19-20, 2024). [DOCTORAL & EARLY CAREER ACADEMICS COLLOQUIUM & CONFERENCE, MDI]
• Sen, Suvodip, “From Pixels to Purchases: VR’s Impact on Consumers’ Purchase Behaviour” (November 25th, 2023). [LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI at International Research Conference (2023)] – Received best paper 
• Sen, Suvodip, “Humanizing Technology for Success: Exploring the Impact of Anthropomorphism on Customer Satisfaction and Business Growth in The Hotel Industry” (January 5, 2023). [International Indian Institute of Management Jammu (IIM Jammu) & Deakin University Australia], Conference on Reimagining Marketing with Technology (ICRMT 2023) on 10Th – 11Th February 2023, 
• Sen, Suvodip. (2019). An Empirical Study on How a Late Comer Firm NETFLIX Deploys “Blue Ocean Strategy” and created Value for Shareholders”. 9th International Conference on Management Practices & Research (ICMPR-2019). New Delhi.