Introduction:

Highly accomplished and seasoned professional with 30 years of invaluable experience in both academia and corporate environments, seeking a challenging and influential role to leverage my extensive expertise and leadership skills. With a proven track record of driving positive outcomes and fostering collaborative environments, I aim to make a meaningful impact and add substantial value to the organization’s strategic goals and objectives.

Educational Qualification 

• PhD (HR) from Awdesh Pratap Singh University, Rewa, awarded in 2006.

Title: Grievance handling Mechanism: A case study of Jaypee cement works ltd., Rewa 

• MBA (Marketing) from Awdesh Pratap Singh University in 1994.
• B.Sc from Awdesh Pratap Singh University, Rewa in 1990.
• 12th MP Education board 1985-86

Research and Scholarly Publication

BOOKS

• How Medical Tourism Is Shaping Platforms for Sustainable Growth Among Low-Income Groups of India, Dwivedi, S.,Pillai, P. Sustainable Economy Models in the Age of Industry 5 0Open source preview, 2025, pp. 217–227 

DOI: 10.1007/978-981-96-4104-8_13

• Mindfulness in the context of climate change: Roadmap for sustainability!, Book Chapter in “Impact of Climate Change on Social and Mental Well-Being” (pp. 19-27), 2024. DOI:10.1016/B978-0-443-23788-1.00002-6
• Effect of mediating factors on Customer Defection with special reference to Banking Industry in India, Chapter published in the book Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by IGI Global Publishers, 2016, ISBN13: 9781522501435, DOI: 10.4018/978-1-5225-0143-5 

• Grievance Handling Mechanism in India – A Case Study, Book Published, 2007

SCOPUS PUBLICATION

Invigorating the mindful consumption for sustainable developments: young consumers of emerging economies International Journal of Green Economies 2024 Scopus/Q1

Post-consumer textile waste management practices and challenges in India: A systematic literature review, Journal of Scientometric Research, 2024 Scopus/ WOS/Q3

Blockchain adoption in higher-education institutions in India: Identifying the main challenges, Cogent Education 2024 Scopus/Q2

Climate change and mental health: impact on people with disabilities, Mental Health and Social Inclusion, 2023, Scopus/Q2

Understanding the role of loyalty dimensions and their impact on customer retention, Middle East Journal of Management 2024 WOS

Decoding the Personality of Rural Leadership, A Case from Indian Gram Panchayat Election, Int. Journal of Human Rights and Constitutional Studies

Identification of Facing Satisfaction Issues While Shopping Through Electronic Platforms in Gen-X and Y, Journal of Technology Management & Innovation 2023 Scopus/ ABDC- C

An Empirical Analysis of the Dimension of Loyalty to Determine Customer Retention for E-Commerce, Journal of Creating Value 2023 Scopus/Q3

The study of predictors of online advertising influencing the web-based purchase intention of young consumers, International Journal of Electronic Customer Relationship Management, 2023 Scopus/Q3/ ABDC- C 

Trends in Political Campaigning Research: A Bibliometric Literature Analysis, Journal of Scientometric Research, 2022 Scopus/Q3/WOS/

The influence of traditional advertising determinants on young consumers’ purchase decision, Middle East Journal of Management 2022 WOS

Retailers Price Promotional Strategy and its influence on Customers Purchase Intentions. Journal of Xi’an University of Architecture & Technology 2021 Scopus/Q1/ABDC-B

A qualitative study of students’ perspective on e-learning adoption in India, Journal of Applied Research in Higher Education 2020 Scopus/WOS/Q1

Transformational Leadership Style and Work Behavior of Subordinates: A study of Private sector in Oman Emerging Technologies and Innovative Research, Volume 8, Issue 2, pp-1313 -1320 2019 UGC Care

A Study of Leadership Styles and Their Impact on the Performance of Followers in the Private Sector of Oman Journal of Emerging Technologies and Innovative Research, An International Journal of Multidisciplinary, Vol 6(2), pp-48-58 ISSN: 2455-3085, 2019 UGC Care

Think before getting addicted to smartphones!, Indian Journal of Marketing, 2019 Scopus/ABDC C-category/Q2

Impact of Smartphone usage on Youngsters well-being. Journal of Xi’an University of Architecture & Technology, Volume XIII, Issue 2, 2021, pp. 87-101 2019 UGC Care

Drivers of Organizational Commitment, Researchers World- Journal of Arts, Science & Commerce, Volume: 4, Issue: 2 April-2017, ISSN No 2231-4172 pp 65-70 2017 UGC Care

Changing Pricing Strategies and its Impact on Consumerism in the UAE., (A Study on the pricing strategy of retailers and its impact on consumerism among the Middle-Class Expat Indians in the UAE Researchers World- Journal of Arts, Science & Commerce, Volume VIII, Issue 1 (1) 2017 UGC Care