Introductory Statement – Dr. Badal Rathore
Dr. Badal Rathore is an emerging academician and researcher currently serving as a Teaching and Research Associate at IILM University, Gurugram, Haryana (September 2025–Present). In this role, he actively contributes to teaching, research, and academic mentoring, delivering courses in Marketing Analytics, Marketing Management, and Research Methodology across Ph.D., MBA, and BBA programs. His teaching approach emphasizes the integration of analytical tools, real-world applications, and data-driven decision-making to enhance student learning outcomes.
Dr. Rathore is deeply engaged in academic mentoring, guiding undergraduate and postgraduate students while also serving as a faculty mentor for experiential learning initiatives such as local immersion programs. With over three years of teaching and research experience, along with one year of postdoctoral research exposure, he has developed a strong foundation in both pedagogy and scholarly inquiry. His research portfolio includes multiple funded projects supported by reputed national institutions such as ICSSR (New Delhi), IITE (Gandhinagar), and the National Institute of Agricultural Marketing (Jaipur). He has contributed to the academic community through publications in Scopus, ABDC, SCImago, and UGC CARE indexed journals, along with several conference presentations at national and international platforms, including prestigious institutions like IIM Indore and IIM Jammu.
Dr. Rathore’s research interests lie at the intersection of marketing and emerging technologies, focusing on areas such as AI-driven consumer behaviour, omnichannel retailing, sustainable consumption, digital marketing analytics, and entrepreneurship. He is also actively involved in developing research proposals for national and international funding agencies, reflecting his commitment to advancing knowledge and contributing to institutional and societal development. Overall, Dr. Badal Rathore represents a dynamic blend of academic rigor, research excellence, and innovative teaching, making significant contributions to management education and research.
Summary of Academic & Research Profile
Teaching Responsibilities
| Course |
Program |
| Research Methodology (Quantitative Techniques) |
Ph.D. Scholars |
| Marketing Analytics / Business Analytics |
MBA Students |
| Fundamentals of Marketing Management |
BBA Students |
| Student Mentorship |
Mentor for 20 Students |
| Faculty Mentor (Local Immersion) |
30 Students |
Professional Experience
| Category |
Details |
Number |
| Postdoctoral Experience |
Research Experience |
01 Year |
| Teaching & Research Experience |
Teaching and Academic Research |
03 Years |
Research Projects
| Project Type |
Number |
| Completed Research Projects funded by ICSSR, New Delhi |
04 |
| Completed Project funded by Indian Institute of Teacher’s Education (IITE), Gandhinagar |
01 |
| Completed Project funded by Chaudhary Charan Singh National Institute of Agricultural Marketing (Ministry of Agriculture & Farmers Welfare, Govt. of India), Jaipur |
01 |
Publications
| Indexing Category |
Details |
Number |
| Scopus Indexed Publications |
Journal Publications |
03 |
| ABDC (B & C Category) |
Journal Publications |
04 |
| Scimago Indexed Publications |
Journal Publications |
01 |
| UGC CARE Listed Publications |
Journal Publications |
01 |
| Peer-Reviewed Publications |
Journal Publications |
01 |
| Conference Proceedings |
Publications |
01 |
| Under Review / Submission |
Journal Manuscripts |
04 |
| National Conference |
Research Presentations |
08 |
| International Conference |
Research Presentations |
04+2 |
Conference Presentations
| Category |
Details |
Number |
| National Conference |
Research Paper Presentations |
08 |
| International Conference |
Research Paper Presentations |
04 |
| CERE 2026 (IIM Indore)
International Conference |
Research Paper Accepted for Presentations |
02 |
| 13th AIM AMA Seth (IIM Jammu)
International Marketing Conference |
Research Paper Awaiting |
01 |
Research Proposal Writing
| Category |
Details |
Number |
| Research Proposal Writing |
Proposals for National & International Funding Agencies (In Process) |
06 |
Academic Interests
| Category |
Details |
| Teaching Interests |
Marketing Analytics, Marketing Management, Business Analytics, Research Methodology, Quantitative Techniques |
| Research Interests |
AI-driven Consumer Behaviour, Omnichannel Retailing, Sustainable Consumption, Digital Marketing Analytics, Entrepreneurship & Institutional Capacity Building |
Ph.D
- December-2024: Awarded Ph.D. in Management from the Department of Management Studies, Central University of Haryana, Mahendergarh, in December 2024.
- Research Supervisor: Dr. Ajai Pal Sharma, Professor, Department of Management Studies, Central University of Haryana, Mahendergarh, Haryana, India.
- Thesis Title: “Exploration of Consumers’ Shopping Behaviour towards Omni-Channel Retailing”.
UGC-NET
- 2024: Qualified NTA UGC-NET June 2024 in Management (Including Business Admn. Mgt./Marketing/Marketing Mgt./Industrial Relations and Personnel Mgt./Personnel Mgt./Financial Mgt./Co-Operative Management).
Professional Qualification
- 2010: Master of Business Administration (M.B.A.) Marketing & Finance from (Haryana School of Business) Guru Jambheshwar University of Science & Technology Hisar, Haryana, India.
- 2026: Currently pursuing a Postgraduate level Certificate Course in Marketing Analytics (3 Credit Points) under the January–April 2026 semester batch, offered by IIT Kharagpur through SWAYAM, an initiative of the Ministry of Education, Government of India. The course falls under the category of Management Studies and carries 3 academic credits.
Academic Qualification
- 2008: Bachelor of Science (B.Sc.) (Non-Medical) from Maharshi Dayanand University, Rohtak, Haryana, India.
- 2005: 12th with Non-Medical from Board of School Education Haryana (B.S.E.H.) Bhiwani, Haryana, India.
- 2001: 10th from Board of School Education Haryana (B.S.E.H.) Bhiwani, Haryana, India.
Research/ Teaching Experience
- Teaching Associate (September 2025–Present), IILM University, Gurugram, Haryana: Engaged as a Teaching/Faculty Associate, teaching Marketing Analytics, Marketing Management and Research Methodology with responsibilities including course delivery, student assessment, and mentoring using applied and analytics-driven teaching approaches.
- Research-cum-Teaching Assistant (November 2024 – August 2025): Engaged at IILM University, Gurugram, Haryana, as a Research-cum-Teaching Assistant, working as a Research Associate on an ICSSR-sponsored project titled “Capacity Building Strategies of Academic Institutions to Encourage Entrepreneurship among Students: The Study of Higher Educational Institutions of NCR” under the Special Call for Collaborative Research Projects on Vision Viksit Bharat@2047 by the Indian Council of Social Science Research (ICSSR), New Delhi. Alongside research responsibilities, also involved in teaching Fundamentals of Marketing and other related management subjects.
- Research-cum-Teaching Assistant (December 2023-March 2024): Engaged in the Department of Management, Birla Institute of Technology and Science (BITS), Pilani Campus, with responsibilities including research project activities such as literature survey, research methodology design, primary data collection, data analysis and interpretation, and report writing. Also involved in teaching assistance for Marketing Management, Consumer Behaviour, and other related management subjects.
- Research-cum-Teaching Assistant (December 2018-August 2019): Engaged in the Department of Economics, Central University of Haryana, Mahendergarh, with responsibilities encompassing research project activities such as literature review, research methodology development, primary data collection, data analysis and interpretation, and report writing. Additionally, provided teaching assistance in post-graduate economics and management-related subjects, supporting lectures, tutorials, and academic evaluation.
- Research-cum-Teaching Assistant (October 2016-May 2018): Engaged in the Department of Management Studies, Central University of Haryana, Mahendergarh, with responsibilities including primary data collection, data analysis and interpretation, and report writing, along with assisting faculty in delivering lectures, conducting tutorials, and evaluating student performance.
Research Publication
- Rathore, B. (2020). Navigating online learning and training amid the COVID-19 lockdown: Challenges and opportunities. Journal of Critical Reviews, 7(10), 6899–6913. https://doi.org/10.53555/jcr.v7:i10.13222. ISSN: 2394-5125 (Scopus)
- Badal. (2022). Blending digital and physical: Consumer decisions in omnichannel retailing.
Kurdish Studies, 10(2), 819–826. https://doi.org/10.53555/ks.v10i2.3813. ISSN (Print): 2051-
4883, ISSN (Online): 2051-4891 (Scopus)
- Badal, & Sharma, A. P. (2023). Determinants of webrooming and showrooming behavior: User- generated content creation in the omnichannel era. Tecnia Journal of Management Studies, 17(2), 14–22. ISSN: 0975-7104 (Peer-reviewed)
- Kalpana, K., Badal, B., & Raj, M. (2023). Analytical study on impact of social media on mental health of Generation Z in selective cities of Ahmedabad city. Educational Administration: Theory and Practice, 29(4), 4842–4849. https://doi.org/10.53555/kuey.v29i4.9775. ISSN: 2148-
2403 (Scopus)
- Badal, & Sharma, A. P. (2022). Consumers’ shopping pattern and purchase intention in omnichannel retailing. In International Conference on Recent Trends in Hospitality, Culinary and Business Practices (pp. 44). Published under the aegis of Journal of Services Research.
- Badal, & Sharma, A. P. (2024). Analysis of fashion goods purchase behaviour using omni- channel retailing in emerging markets. Journal of Services Research, 24(1), 120–145. ISSN: 0972-4702 (UGC Care,)
- Srivastava, D., Badal, B., Kumari, R., Das, S., & Goel, V. (2025). The role of social media dependence and social influence in shaping consumer trust and purchase intention. Journal of Marketing & Social Research, 2(3). ISSN (Online): 3008-0711.
DOI : https://doi.org/10.61336/jmsr/25-03-12 (ABDC – B Category)
- Kalpana & Rathore. B (2025), Digital Inclusion in an Aging Society: Mapping the E- Government Challenges of Elderly Citizens in Rajasthan. European Economic Letters (EEL), 15(3), 139–155. Doi: https://doi.org/10.52783/eel.v15i3.3397 (ABDC – C Category)
- Vyas, V., Rathore, B. & None, K. (2025). The Role of Artificial Intelligence in Shaping Consumer Attitudes towards Sustainable Omnichannel Retailing. Advances in Consumer Research, 2(4), 1645-1655. (ABDC – B Category)
- Rathore, B., & Sharma, R. (2026). From clicks to bricks: How artificial intelligence shapes showrooming and webrooming effects on purchase intention. Minnesota Journal of Business Law and Entrepreneurship, 2026(1). ISSN: 1540-3270. (ABDC – B Category)
Publications: Under-Review & Submitted ( ABDC & Scopus Journals)
- Author(s). (2026). Exploring the dark side of AI-enabled services: Impacts on customer experience and well-being in omnichannel retail [Manuscript submitted for publication]. Journal of Consumer Behaviour. ABDC – A, Wiley Online Library. ISSN: 1479-1838.
- Author(s). (2026). Agile management practices in dynamic business environments: Balancing flexibility and stability [Manuscript submitted for publication]. Journal of Informatics Education and Research. ISSN: 1526-4726. Indexed in ABDC category.
- Author(s). (2026). Antecedents influencing millennials’ purchase intention toward luxury fashion goods: A mixed methods study [Manuscript submitted for publication]. European Journal of Marketing. Indexed in Scopus and published by Emerald. ISSN: 0309-0566; EISSN: 1758-7123.
- Author(s). (2025). Exploring How Artificial Intelligence Shapes Consumer Views on Sustainable Omnichannel Retailing [Manuscript submitted for publication]. Journal of Service Research. ABDC Category, Sage Publications. ISSN: 1094-6705.
National Conference
- Presented the paper titled “Market Competition Leads to Crises in Telecom Industry: A Study of Sales & Profits” at the 2nd Annual National Conference on Business and Management, organized by Haryana School of Business, GJUS&T Hisar, Haryana, March 26–27, 2010.
- Presented “Multi-channel to Omni-channel Retailing: An Evaluation and Prospects” at the 14th Annual National Conference on Business and Management, Haryana School of Business, GJUS&T Hisar, Haryana, February 10–11, 2022.
- Presented “Factors Influencing Success in the Journey of Omnichannel Retailing: A Managerial Perspective” at the National Seminar on ‘Bharat @75: Social, Economic, Political and Cultural Dimensions,’ Central University of Haryana in association with SHODH, Haryana & ICSSR, New Delhi, September 9–10, 2022.
- Presented “Merging of Online and Off-line Retail Environment and its Impact on Consumer Decision‐making” at the National Seminar on ‘Bharat @75: Social, Economic, Political and Cultural Dimensions,’ Central University of Haryana in association with SHODH, Haryana & ICSSR, New Delhi, September 9–10, 2022.
- Presented “Impact of Omnichannel Approach on the Purchase Intention of Consumers” at the National Seminar on ‘Economy @75: Azadi Ka Amrit Mahotsav,’ Department of Economics, School of Business and Management Studies, Central University of Haryana, Mahendergarh, sponsored by ICSSR, New Delhi, November 16, 2022.
- Presented “Is Showrooming and Webrooming Behaviors Matter? A Systematic Literature Review” at the 3rd National Seminar on ‘Contemporary Business Models on Sustainable Business Models for Aatmanirbhar Bharat,’ sponsored by ICSSR New Delhi and organized by the Department of Commerce, Bharati College Delhi, November 21–22, 2022.
- Presented “Get what and where you want – Choice is yours: An Analysis of Consumer Behaviour in Omni-Channel Retailing” at the 2nd National Conference on ‘Aatmanirbhar Bharat: Vision for Excellence through Multidisciplinary Inclusive Approach,’ Don Bosco Institute of Technology & BTTS, New Delhi, May 20, 2023.
- Presented “Revisiting Digital Consumer Behaviour in Omnichannel Era” at the National Seminar on ‘Innovative Accounting & Sustainability Management,’ Department of Commerce, Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.), March 4–5, 2024.
- Presented “An Application-Based Flipped Classroom Model: Effect on Students’ Higher Order Thinking Skill” at the National Seminar on Teacher Education, Department of Teacher Education, School of Education, Central University of Haryana, Mahendergarh, sponsored by Indian Institute of Teacher Education, Gandhinagar, Gujarat, June 10–11, 2024.
- Presented “Smart Solutions for Green Retail: AI’s Role in Sustainable Omnichannel Strategies” at the National Seminar on ‘Role of AI in Business Management: Perspective and Implication on the way to Viksit Bharat,’ Department of Marketing & Supply Chain Management, Central University of Jammu, sponsored by ICSSR New Delhi, October 17–18, 2024.
International Conference
- Presented “Showrooming and Webrooming, that is the Question: A Systematic Literature Review on Antecedents of Omnichannel Retailing” at the 5th International Conference on ‘Paradigm Shift in Management Strategies and Technological Innovation,’ organized by Jagran Institute of Management, Kanpur, UP, December 10, 2022.
- Delivered a presentation on “Consumers’ Shopping Pattern and Purchase Intention in Omnichannel Retailing” at the Chaupal International Conference on ‘Recent Trends in Hospitality, Culinary and Business Practices,’ Vedatya Institute, Gurugram, Haryana, December 8–9, 2022.
- Presented “Exploring the Role of Webrooming and Showrooming Behaviour in Consumer Decision Making Towards Omnichannel Retailing” at the International Conference on ‘Emerging Research in Management & Applications Transforming Business Practices through Disruptive Technologies,’ organized by ERMA & NITTE Meenakshi Institute of Technology, Bengaluru, in collaboration with Kettering University, Michigan, USA, November 25–26, 2022.
- Presented “AI-Enabled Omnichannel Ecosystems and Digital Consumer Decision-Making: Evidence from Showrooming and Webrooming Behaviors” at the International Conference on Human Well-being Beyond GDP: Towards Holistic Measures of Development for Viksit Bharat @2047, Department of Economics, Gurugram University, Gurugram, Haryana, India, on February 13, 2026.
Workshop & Capacity Building Programme
- Participated in the ICSSR-sponsored Capacity Building Programme on ‘Developing Social Science Research Competencies for Aatmanirbhar Bharat’ held at the University School of Management Studies, Guru Gobind Singh Indraprastha University, New Delhi, December 12–24, 2022.
- Completed the Ten-Day Value Added Programme on Advanced Research Techniques in Social Sciences organized by the Department of Regional Economics, Mahatma Jyotiba Phule Rohilkhand University, Bareilly, Uttar Pradesh, August 16–25, 2024.
Computer Proficiency
- Proficient in research methodology with hands-on experience in data analysis and modeling tools, including SPSS, R/R Studio, and Structural Equation Modeling (SEM).
- Skilled in data visualization and analytics using Jamovi, Tableau and Power BI for reporting and insights.
- Experienced in Microsoft Office Suite: MS Word, MS Excel, and PowerPoint.
Dr. Badal Rathore
(NTA-NET Management & Ph.D, Central University of Haryana)
Address : Dr. Badal Rathore, VPO-Dahina, District-Rewari, Near Bus Stand, Tehsil- Dahina/Rewari, Haryana, 123411, Mob: 9813800420, E-mail: Badalrathore96@gmail.com, Badal@iilm,edu ; Linkedin ID: linkedin.com/in/dr-badal-rathore-21087025a
Orcid ID: https://orcid.org/0009-0008-0955-4639
