The B.A. (Hons.) in Corporate Communication and Public Affairs at IILM Department of Communication (IILM SOC) is an extensive programme encompassing a wide spectrum of communication facets, including public relations, mass communication, political communication, investor relations, government relations, and digital communication. It offers specialized tracks in applying data sciences to trend analysis, celebrity, fashion, sports communication, and more. With a curriculum tailored to prepare students for the professional sphere, this programme equips them with essential knowledge and skills in communication.
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What sets this program apart at IILM University is its industry-aligned curriculum, covering diverse realms of corporate communication, public affairs, mass communication, investor relations, and digital communication. It provides avenues for specialization in data sciences, trend analysis, celebrity, fashion, and sports communication.
The faculty at IILM Department of Communication comprises seasoned professionals and scholars well-versed in corporate communication and public affairs. Leveraging their extensive industry experience, they impart practical insights and skills to students, ensuring a robust learning experience.
Graduates of this programme are positioned for varied career trajectories in public relations, mass communication, political communication, investor relations, government relations, and digital communication. They can also pursue higher education in fields like media studies, communication, and public policy. The programme offers internships and career services to facilitate the commencement of students’ professional journeys.
To be eligible for the B.A. (Hons.) in Corporate Communication and Public Affairs at IILM SOC, applicants must have completed the 10+2 level in humanities, science, or commerce with a minimum aggregate of 60% from recognized boards
The B.A. (Hons) in Corporate Communication and Public Affairs programme at IILM Department of Communication is meticulously crafted to furnish students with a robust grounding in journalism and communication during the initial two years. This comprehensive approach is facilitated through core courses and optional subjects delivered by the IILM Department of Communication and other schools within IILM. To bolster practical experience, students engage in mandatory internships during every semester break. As students’ progress, the final year allows them to concentrate on a specialized area of study, culminating in a thesis or field report guided by esteemed faculty members.
This programme is dedicated to cultivating fundamental proficiencies in print, audio-visual, and multimedia, encompassing essential skills like research, writing, and content production within stringent timelines. The curriculum is intentionally designed to foster a global and interdisciplinary outlook while nurturing leadership qualities essential for a flourishing career in corporate communication and public affairs.
Spanning across four years, the academic journey comprises two semesters annually. The initial year encompasses pivotal subjects such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. Subsequently, the second year delves into advanced courses like Brand Communications, Ethics of Communication, and Principles and History of Public Relations.
In the ensuing phase, the third year introduces students to courses like Assessing a Brand, Social Media and Society, and Media Negotiations, coupled with the opportunity to choose departmental and cross-listed electives. Ultimately, in the final year, students delve into subjects like Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. This culminates with specialization in Advertising, Branding, and Public Affairs, culminating in a comprehensive Capstone/Industry Project.
What sets this program apart at IILM University is its industry-aligned curriculum, covering diverse realms of corporate communication, public affairs, mass communication, investor relations, and digital communication. It provides avenues for specialization in data sciences, trend analysis, celebrity, fashion, and sports communication.
The faculty at IILM Department of Communication comprises seasoned professionals and scholars well-versed in corporate communication and public affairs. Leveraging their extensive industry experience, they impart practical insights and skills to students, ensuring a robust learning experience.
Graduates of this programme are positioned for varied career trajectories in public relations, mass communication, political communication, investor relations, government relations, and digital communication. They can also pursue higher education in fields like media studies, communication, and public policy. The programme offers internships and career services to facilitate the commencement of students’ professional journeys.
To be eligible for the B.A. (Hons.) in Corporate Communication and Public Affairs at IILM SOC, applicants must have completed the 10+2 level in humanities, science, or commerce with a minimum aggregate of 60% from recognized boards.
The B.A. (Hons) in Corporate Communication and Public Affairs programme at IILM Department of Communication is meticulously crafted to furnish students with a robust grounding in journalism and communication during the initial two years. This comprehensive approach is facilitated through core courses and optional subjects delivered by the IILM Department of Communication and other schools within IILM. To bolster practical experience, students engage in mandatory internships during every semester break. As students’ progress, the final year allows them to concentrate on a specialized area of study, culminating in a thesis or field report guided by esteemed faculty members.
This programme is dedicated to cultivating fundamental proficiencies in print, audio-visual, and multimedia, encompassing essential skills like research, writing, and content production within stringent timelines. The curriculum is intentionally designed to foster a global and interdisciplinary outlook while nurturing leadership qualities essential for a flourishing career in corporate communication and public affairs.
Spanning across four years, the academic journey comprises two semesters annually. The initial year encompasses pivotal subjects such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. Subsequently, the second year delves into advanced courses like Brand Communications, Ethics of Communication, and Principles and History of Public Relations.
In the ensuing phase, the third year introduces students to courses like Assessing a Brand, Social Media and Society, and Media Negotiations, coupled with the opportunity to choose departmental and cross-listed electives. Ultimately, in the final year, students delve into subjects like Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. This culminates with specialization in Advertising, Branding, and Public Affairs, culminating in a comprehensive Capstone/Industry Project.
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Among the top career pathways for our graduates lies the exciting realm of public relations agencies. Here, they can hone their expertise in pivotal domains like media relations, crisis communication, and brand management. Alternatively, graduates can venture into corporate communication, delving into in-house roles across dynamic industries such as healthcare, finance, and technology.
Another avenue ripe with possibilities is political campaign management, enabling graduates to contribute to political parties, advocacy groups, or candidates. They may also specialize in diverse areas like investor relations, government relations, celebrity management, image consulting, and Corporate Social Responsibility (CSR) firms. For some, opportunities may unfold in both Indian and foreign embassies, as well as within Indian and global lobbying entities.
Furthermore, our graduates are well-equipped for thriving careers in advertising, market research, and digital marketing. Whether within companies or at advertising agencies, they can specialize in crafting campaigns tailored for print, radio, TV, and online media platforms, harnessing their creativity and strategic acumen.
Among the top career pathways for our graduates lies the exciting realm of public relations agencies. Here, they can hone their expertise in pivotal domains like media relations, crisis communication, and brand management. Alternatively, graduates can venture into corporate communication, delving into in-house roles across dynamic industries such as healthcare, finance, and technology.
Another avenue ripe with possibilities is political campaign management, enabling graduates to contribute to political parties, advocacy groups, or candidates. They may also specialize in diverse areas like investor relations, government relations, celebrity management, image consulting, and Corporate Social Responsibility (CSR) firms. For some, opportunities may unfold in both Indian and foreign embassies, as well as within Indian and global lobbying entities.
Furthermore, our graduates are well-equipped for thriving careers in advertising, market research, and digital marketing. Whether within companies or at advertising agencies, they can specialize in crafting campaigns tailored for print, radio, TV, and online media platforms, harnessing their creativity and strategic acumen.
I am grateful to IILM Gurugram for the wonderful experience & exposure I got while I was doing my PGDM here. Not only the subject expertise I’ve got, but an overall well-structured education where I received life changing lessons as well as guidance from all the faculty members, one of them is to change the changeable, accept the unchangeable, and move out from unacceptable.
A Special thanks to Sujata Shahi ma’am for her mentorship which made my journey a special one in IILM Gurugram.”
– Senior Manager Supply Chain (Global Omni channel Logistics) at Amway India
My journey at IILM has been all about growth and change is perspective. Coming from a commerce background, I was apprehensive in pursuing a degree in Psychology. However, IILM and the wonderful faculty made this transition easy and helped me build a career I had always wanted.
The Psychology Department at IILM has always pushed the envelope in its efforts to support mental health advocacy- an issue I have always been passionate about. I feel fortunate to have been a part of various such initiatives throughout my journey here.
Now in my final year, I look back on the ample exposure and opportunities I received along the way that have helped me become the person I am today. Be it academics, workshops, or participating in university festivals, I have fond memories of it all and will carry them with pride.
I remain grateful to the institution and especially to the faculty for their constant support and guidance throughout. I am excited to see what the future holds for me!
BBA classes in the day and theatre classes in the evening, my journey at IILM gave me the freedom to pursue my passion and effectively strike a balance between the two important aspects of my life with ease.
Theater has always been an integral part of my life. Having been associated with Shri Ram Centre of Performing Arts (SRCPA) since the last five years, I continued my passion for acting even after enrolling for my BBA program at IILM University.
During this duration of study, I not only learned from academicians and industry professionals at IILM University, but was also able to perform over 10+ professional theatre shows in Delhi and got associated with renowned leaders like Shah Rukh Khan, Imtiaz Ali and Alia Bhatt from the industry. Recently, I also completed my internship in the film “Night Before that Day” with acclaimed director Mr. Rajesh Chopra.
Today I have accomplished both academically and professionally because of the encouragement and support received from my teachers at IILM University. This not only gave me the confidence to continue my ambitions for theatre but also helped me succeed in both spheres. Truly grateful to be a part of IILM University!
I’ve always been a worrier, anything that I was supposed to do, would stress me so much, even once it was done I would run the thing over in my head. Keep on wondering, if I could have done anything differently or better.
When I started my journey at IILM, I remember doing exactly the same. submissions/tests or organizing events, would get me worked up & so was never able to enjoy the process in its glory .This could definitely have impacted what should be the most memorable 3 years of my life. During my first year, I was given so many opportunities at IILM, becoming a #Student #Ambassador for the college, going for a #summer #school program to the prestigious #London School of #Economics, being part of events I will forever remember and also getting the chance to learn from such valued faculty members. I didn’t want these times to get blown away because of me worrying. My credit goes to the IILM family who taught me that it isn’t ever about the outcome but the journey towards achieving it.
Even during these testing times, online teaching and learning was so structured and organized thanks to the IILM faculty. I again have IILM to thank for the numerous #internship opportunities given even during these trying times. My two months internship from home trained and taught me well. Ironically, being so close in proximity to IILM, in all probability will have to bid my farewell to it virtually which will be my only bone of contention thus far!
IILM has helped me tremendously in developing these critical skills by pushing me into real-time challenging tasks & leadership roles & in addition provided me the right spotlight and platform to shine & showcase my leadership & communication skills. I was also offered ample opportunities to test out my skills from first year itself, one of them in particular was being selected as “Student ambassador”, which was by far the most important & responsible leadership role I got to experience, helped me to hone my skills a lot & assisted me in driving my passion during my 2 month internship with KPMG India. Even during these arduous times, the faculty ensured to provide consistent personal attention to my visions & goals.
From participating in numerous fests to submitting assignments & meeting friends that I’ll be cherishing for life, this journey has been no less than a roller coaster. I thank IILM for providing me with countless opportunities & for these precious memories that I got experience in these past three years.
The other day while talking to my friends I realized something, what seemed like a long journey three years back has rather been a short one.
My experience at IILM has been a rollercoaster ride filled with ups and downs, when I started my journey i didn’t know what these 3 years would turn out to be and how they will shape me as a person, IILM gave me opportunities to which helped me Hone my skills and discover what I am actually good at.
The faculty here encouraged me to step out of my comfort zone and try different things.
I thank IILM for the various internship opportunities they’ve provided us with. My 2 months of internship gave me a lot of practical exposure. I am excited to see what the future holds for me!
I joined IILM Gurgaon in 2018, while I finished high school in 2017 and then went to the USA to do my graduation but then I decided to drop out and come back to India.
IILM Gurgaon was exactly the nurturing environment I needed to get my confidence back. Thanks to the excellent faculty who have always been extremely supportive, and for me always gave me the extra push I needed after I had lost my confidence. Now towards the end of my 3-year journey at IILM and I cannot even recognize the person I was when I joined.
Thanks to the vast #internships and interesting #assignments in the classrooms to broaden my horizons and also giving me the confidence to be able to achieve whatever I put my mind to.