Ms. Arushi Srivastava is a UGC-NET qualified academician with eight years of rich and diverse experience spanning teaching, research, and the communication industry. She specializes in Development Communication and Participatory, with a strong focus on leveraging media and communication for social transformation. Currently, she is serving as Assistant Professor & Course Coordinator at Department of Communication, IILM University and is pursuing her PhD at Sharda University from the Department of Media, Film, & Entertainment. She has previously served as an Assistant Professor in Lady Irwin College, University of Delhi, where she taught both undergraduate and postgraduate students in the Department of Communication and also served in UGC & NAAC Departments. She holds her Masters in Development Communication from University of Delhi. She also holds a special interest in Music & Cultural Societies. Her professional engagements extend beyond academia, in the communication industry and impactful roles as Project Lead with reputed organizations such as Action India, All India Radio, UNICEF, DCPCR, and the Delhi Government. Her research interests are interdisciplinary, encompassing gender, health, sustainable development, corporate social responsibility, communication for social change, and both New and community media. With more than ten publications in reputed national and international journals and edited book volumes, she continues to contribute meaningfully to scholarly and practical discourses in development communication and social impact.