Specialisation Tracks
Select a specialisation that aligns with your interests — from digital storytelling to political communication and brand strategy.
This specialization equips students to navigate the evolving landscape of journalism by combining core reporting skills with data-driven analysis and digital news production. Students learn to gather, verify, and interpret information using analytical tools, data visualization techniques, and AI-assisted research methods. The program emphasizes evidence-based storytelling, audience insights, and ethical reporting, preparing graduates for roles such as data journalist, news analyst, investigative reporter, and digital news strategist.
This specialization develops a nuanced understanding of political communication and public discourse in the digital age. Students engage with theories of media influence and apply data-driven tools, including AI analytics, to assess public opinion and campaign strategies. With a strong research orientation, this specialization prepares students to navigate complex socio-political environments and contribute to democratic processes responsibly.
This specialization prepares students for strategic roles in organizational communication, branding, and corporate reputation building. It emphasizes the use of AI-driven data analytics and integrated media strategies to enhance stakeholder engagement . With a strong industry-oriented approach, learners are equipped to design effective internal and external communication strategies aligned with organizational goals and broader socio-economic contexts.
Student Voices
The fully equipped studios, supportive faculty, and hands-on learning through field visits prepare us for the media world in a way that feels less like studying and more like living it.
My BJMC degree at IILM let me blend my passions — music, literature, fashion and PR — seamlessly into assignments. The theories sharpened my worldview, empowering me to form confident political and social stances with nuance and rigour.
IILM's multifaceted approach makes it ideal for attaining knowledge, learning application, and diversifying talents. The faculty leaves no stone unturned to create meaningful opportunities for all students.
Being involved with Mediosphere and Thespian has been a highlight — offering space for creativity, collaboration, and practical exposure. A place that genuinely encourages curiosity and expression.
Dr. Aswani RS is one of India’s most consequential voices at the intersection of geopolitics, climate security, and international strategy. As Associate Dean of the School of Humanities & Social Sciences at IILM University, Greater Noida, she brings to the classroom a scholarly career that has taken her from the South China Sea to the QUAD table in Australia – and everywhere in between.
Holding a PhD and M.Phil from the University of Kerala with a focus on the Geopolitics of the Indo-Pacific, and a Master’s in Political Science from the University of Hyderabad, Dr. Aswani’s scholarly work is anchored in the geostrategic dimensions of international relations — from non-traditional security threats and non-state actors to strategic alliances and maritime disputes. Her research, published extensively in Scopus and Web of Science journals, spans the geopolitics of climate change, energy transition, and Indo-Pacific security architecture.
The depth of her global engagement is exceptional. In 2023, Dr. Aswani served as a South Asian Futures Fellow, conducting a month-long research residency in Sri Lanka to explore climate cooperation possibilities between India and Sri Lanka. In 2024, she was invited to Australia as a Special Defence Visitor to examine security relations within the QUAD framework. She has also been twice invited by the Diplomatic Academy of Vietnam – in 2022 and 2023 – to participate in the South China Sea Conference and the 10th Ocean Dialogue, contributing to high-level discourse on emerging maritime security challenges.
She is the author of Cooperative Sustainable Development, published as part of the prestigious Springer SDG Series — a contribution that places her scholarship firmly within the global conversation on sustainable development, governance, and international cooperation.
Dr. Aswani is the recipient of the Academic Excellence Award from UPES (2022), the Excellence in Journalism Award from the Press Club, Trivandrum (2015), and the Best Dissertation Award – TV Paul, McGill University, Canada (2014). Beyond her academic and research pursuits, Dr. Aswani leads a mindful, minimalist, and sustainable lifestyle – a philosophy that is as much a part of her scholarship as her publications.
Atul Mathur is a pioneer of India’s private broadcasting and a global voice in multichannel television broadcasting, content strategy, and media education. With over three decades of leadership across Zee Network, Wananchi Group, PwC, and News1India, he has lived every phase of modern broadcasting – from single-channel transmission rooms to complex, data-driven, multi-platform ecosystems.
At Zee Network, he played a central role in transforming a three-hour broadcast into a 24/7 global portfolio of 64 channels, helping launch more than 50 satellite channels across India, Hong Kong, the Middle East, Europe, the US, and East Africa. His stewardship of broadcast operations, content flow, and group channel marketing shaped how millions of households discovered programmes, genres, and brands. At Wananchi Group in Nairobi, he extended this expertise to African markets, building world-class broadcast infrastructure and digital content libraries. His role at PricewaterhouseCoopers and leadership of digital content and strategy at News1India deepened his command over emerging platforms, audience behaviour, and media-tech convergence.
An education entrepreneur at heart, Atul has conceptualised and led industry-driven academies that design career-first programmes in media, entertainment, tourism, and new-age skills, turning practical curricula into real job outcomes for hundreds of learners. He also hosts the inspirational podcast show “The Influencer Talks”, where he curates conversations with achievers and change-makers to decode real-world journeys for young aspirants.
Behind this formidable corporate journey lies an equally rich creative one. Atul began with All India Radio, Doordarshan, NCERT, and stage performance, where he wrote, acted, directed, and presented programmes, and worked as Assistant Director on three TV serials with the legendary filmmaker Shri Lekh Tandon.
This early immersion in performance and storytelling, combined with his global broadcast leadership, now converges in the classroom, where he mentors students to think like creators, operate like professionals, and aspire like leaders.
Dr. Manmeet Kaur is an Associate Professor and Program Chair in the Department of Communication, School of Humanities and Social Sciences, IILM University, Greater Noida. She is a Graduate of Panjab University, Chandigarh, and a Master’s in Journalism and Mass Communication from Guru Nanak Dev University, Amritsar. She has completed her PhD in film studies from Guru Nanak Dev University, Amritsar.
She worked with Delhi Metropolitan Education Affiliated with GGSIPU from July 2016 to July 2024. She worked as an Associate Professor and Academic Coordinator at DME. She has worked with Trinity Institute of Professional Studies as an Assistant Professor. She has also worked with Yellow Pages getitinfomedia, and served as a content writer and editor for several portals. She has been associated with universities as an external examiner for dissertations and PhD Vivas. She has written Scopus, UGC CARE, and peer-reviewed research papers for National and International journals. She had also been part of the Jury members for the media fest in various media colleges. She is a member of the International Association for Media and Communication Research (IAMCR) and the Global Media Education Council (GMEC). She has a keen research interest and has explored areas in film studies, communication studies, advertising, and digital Media.
Appropriate words to describe Manmeet are perseverance, sincerity, and punctuality. “If there is no pain, there is no gain. If you want to achieve something in life, you need to put your sincere efforts to accomplish your goals”.
Dr. Syed Wiqar Hussain is a historian specializing in early modern South Asia with a focus on Persianate documentary cultures during the Mughal era. He earned his Ph.D. in History from Aligarh Muslim University in 2024, where he completed a pioneering study titled ‘Calendar of Selected Documents on Mughal Administration from the Inayat Jung Collection (1701–1712)’. His doctoral research involved translating and analyzing Persian legal documents written in the Shikasta script, offering new insights into the administrative and legal practices of eighteenth-century Mughal India. Dr. Hussain’s scholarly interests encompass Persian documents, Mughal legal culture, scribal communities, manuscript traditions, and the interaction between literary cultures in South Asia. He has also explored topics such as land grants to Sufi communities, tribal representations in Mughal records, and the material history of bookmaking and paper production in the region. He has presented papers at multiple prestigious conferences, including the Indian History Congress and South Asian History Conference, and has several publications to his credit. His current research investigates the evolution of justice, petitioning cultures, and civil documentation in early modern India.
Ms. Arushi Srivastava is a UGC-NET qualified academician with eight years of rich and diverse experience spanning teaching, research, and the communication industry. She specializes in Development Communication and Participatory approaches, with a strong focus on leveraging media and communication for social transformation. Currently, she is serving as Assistant Professor & Course Coordinator at Department of Communication, IILM University. She has previously served as an Assistant Professor in Lady Irwin College, University of Delhi, where she taught both undergraduate and postgraduate students in the Department of Communication and also served in UGC & NAAC Departments. She holds her Masters in Development Communication from University of Delhi. She also holds a special interest in Music & Cultural Societies. Her professional engagements extend beyond academia, in the communication industry and impactful roles as Project Lead with reputed organizations such as Action India, All India Radio, UNICEF, DCPCR, and the Delhi Government. Her research interests are interdisciplinary, encompassing gender, health, sustainable development, corporate social responsibility, communication for social change, and both new and community media. With more than ten publications in reputed national and international journals and edited book volumes, she continues to contribute meaningfully to scholarly and practical discourses in development communication and social impact.
Somya Sharma is an Assistant Professor in the Department of Communication at IILM University, Greater Noida, with around nine years of experience across academia and the corporate sector. A UGC-NET-qualified scholar, she is currently pursuing her PhD at Manav Rachna International Institute of Research and Studies. Her research centres on caste representation in Indian regional cinema, examined through an analytical study of over-the-top (OTT) content.
She holds a Bachelor’s degree in English Literature from Sri Venkateswara College, University of Delhi, and a Master’s degree in Journalism and Mass Communication from Guru Gobind Singh Indraprastha University. Her academic interests lie in Journalism and Media Studies, with a focus on advertising, public relations, theatre studies, and film appreciation.
She has published book chapters and research papers in Scopus-indexed and other academic journals, and has presented her work at national and international conferences, including the 28th European Conference on South Asian Studies (ECSAS 2025) held in Heidelberg, Germany.
Professionally, she has worked with higher education institutions, advertising agencies, and government bodies such as the Institute of Government Accounts and Finance (INGAF), under the Ministry of Finance. She is also a theatre practitioner and educator, and an avid cinephile and reader.
Dr. Prachi Ratra holds a Ph.D. from the Indian Institute of Technology (IIT) Kharagpur. Her research engages deeply with the cultural and historical complexities of South Asia, with particular focus on Partition studies, memory studies, trauma studies, and broader South Asian literary and cultural narratives. She has published her work in various peer-reviewed, Scopus-indexed journals, contributing to academic conversations around displacement, identity, and collective memory.
In addition to her research, Dr. Ratra has assisted with NPTEL courses related to communication, contributing to content development and academic support. Her work often bridges literary analysis with interdisciplinary approaches to trauma and history, and she remains committed to producing research that is both critically rigorous and socially relevant.
Ms. Ruchi Bobal is an accomplished Assistant Professor of French Language in the Department of Communication at the School of Humanities and Social Sciences, IILM University, Greater Noida. With over a decade of diverse experience in teaching, training, and promoting the French language, she has made significant contributions across both academic and corporate platforms.
Her professional journey reflects consistent growth, cross-cultural exposure, and a deep commitment to language education. She began her career with the Embassy of France, where she strengthened her linguistic expertise and gained valuable insights into French culture and diplomacy. She further broadened her professional experience at Tech Mahindra, where she contributed to language training and corporate communication.
Transitioning into academia, Ms. Bobal has served at several reputed institutions, including SRM University, IMS Noida, and Galgotias University. In these roles, she has been actively involved in curriculum development, student mentoring, and fostering an engaging and dynamic language-learning environment.
Ahana Ganguly is a NET-qualified Assistant Professor of Media Studies whose teaching and research engage critically with the sociological and psychological dimensions of mass media, with a particular focus on the evolving digital media ecosystem. With over three and a half years of teaching experience and one and a half years as a professional Research Associate, she brings a balanced perspective to the philosophical framework of emerging design trend through graphics, VFX and Animation; alongside a theoretical training of media psychology, political economy of the digital media, and so on. Her academic interests lie in examining caste, gender, and their cultural manifestations, with a keen observational lens on how mass media and digital platforms shape/reinforce/challenge social realities. As an educator, Ahana strongly believes in innovative pedagogical approaches that encourage learners to move beyond passive consumption of knowledge, and lead them towards heutagogical practices that foster lifelong learning. Her research publication includes leading book publishers like Bloomsbury, Peter Land, etc; and leading national and international journals indexed in UGC CARE I (formerly) and ABDC.
Dr. Pallavi Mohanan, Assistant Professor at the School of Humanities & Social Sciences, IILM University, Greater Noida, is an emerging scholar specializing in the intricate historical and cultural intersections of ancient civilizations. She holds a Ph.D. in History from Amity University, Noida, with her doctoral thesis titled “Globalization in Ancient World: A Study of Trade Relations Between Ancient India and Egypt.” Her academic journey is marked by consistent excellence, including a Bronze Medal for her undergraduate studies and a deep commitment to interdisciplinary research at the crossroads of archaeology, linguistics, and maritime history.
Dr. Mohanan’s research, extensively published in Scopus and Google Scholar indexed journals, explores the role of merchants, priests, and rulers as early agents of globalization. Her work is notably innovative, utilizing advanced methodologies such as archaeological remote sensing and digital humanities to preserve and analyze cultural heritage. In 2025, she completed specialized training in Advanced Archaeological Remote Sensing through a collaborative program involving Durham University and the British Council, focusing on site prospection and heritage protection in the Middle East and North Africa. Her dedication to the field is further evidenced by her role as a Research Intern and Volunteer with the Save Ancient Studies Alliance (SASA), USA, where she contributes to the global effort of making ancient history accessible and relevant to contemporary society.
Dr. Mohanan is the recipient of the Best Paper Presenter Award (2024) from the National Institute of Technology (NIT), Rourkela, for her insights into Indian Knowledge Systems. She is an active member of the Indus International Research Foundation and the Digital Humanities Alliance for Research and Teaching Innovations (DHARTI), and serves as a reviewer for the Brooklyn Research and Publishing Institute (BRPI).
Beyond her core historical research, Dr. Mohanan is a polyglot, proficient in English, Hindi, and Spanish, and is currently expanding her legal expertise through an LLB program. Her diverse interests range from the study of ancient textiles and crafts to exploring the role of artificial intelligence in the management and preservation of ancient texts and heritage sites like Ajanta and Hampi.
Dr. Madhvi Singh, Assistant Professor of Political Science at the School of Humanities & Social Sciences, IILM University, Greater Noida, is a dynamic scholar recognized for her academic depth and policy-oriented engagement in the domains of Political Science, Public Policy, Political Thought, and Public Administration. With over nine years of experience in teaching, research, and institutional collaborations, she brings a strong interdisciplinary perspective to contemporary socio-political challenges. She holds a PhD and Master’s degree in Political Science from Amity University, Noida, and a Bachelor’s degree in Political Science from the University of Delhi.
Dr. Singh’s academic work is closely anchored in field-based research and policy analysis, particularly focusing on peripheral communities and their processes of mainstream integration. Her professional associations with organizations such as UNDP, NGOs, and reputed universities reflect her ability to work across diverse social and cultural landscapes. Her research publications in Scopus-indexed and peer-reviewed journals highlight her analytical strength and commitment to socially relevant scholarship. In addition to her academic contributions, she has been awarded by the Chief Minister for her writing excellence, securing third position, and actively contributes to Youth Ki Awaaz, writing on Himalayan tourism, policies, and sustainable practices. Beyond her professional pursuits, Dr. Madhvi is committed to leading a thoughtful, simple, and sustainable lifestyle, reflecting her holistic approach to life and scholarship.
Dr. Madhvi Singh, Assistant Professor of Political Science at the School of Humanities & Social Sciences, IILM University, Greater Noida, is a dynamic scholar recognized for her academic depth and policy-oriented engagement in the domains of Political Science, Public Policy, Political Thought, and Public Administration. With over nine years of experience in teaching, research, and institutional collaborations, she brings a strong interdisciplinary perspective to contemporary socio-political challenges. She holds a PhD and Master’s degree in Political Science from Amity University, Noida, and a Bachelor’s degree in Political Science from the University of Delhi.
Dr. Singh’s academic work is closely anchored in field-based research and policy analysis, particularly focusing on peripheral communities and their processes of mainstream integration. Her professional associations with organizations such as UNDP, NGOs, and reputed universities reflect her ability to work across diverse social and cultural landscapes. Her research publications in Scopus-indexed and peer-reviewed journals highlight her analytical strength and commitment to socially relevant scholarship. In addition to her academic contributions, she has been awarded by the Chief Minister for her writing excellence, securing third position, and actively contributes to Youth Ki Awaaz, writing on Himalayan tourism, policies, and sustainable practices. Beyond her professional pursuits, Dr. Madhvi is committed to leading a thoughtful, simple, and sustainable lifestyle, reflecting her holistic approach to life and scholarship.
Syed Ahmad Rufai is an independent film maker and multimedia journalist who works at the intersection of contemporary politics, surveillance, and culture. Now in the array of teaching as an Assistant Professor at IILM Greater Noida. His pedagogical approach emphasizes the intersection of technical proficiency and critical media literacy.
Rufai takes interest in exploring and understanding about the forces driving the world and its impact on society. These have had influences on his narrative sensibilities, forming a blend of poetic introspection and socio-political urgency. Rufai takes great interest in unconventional approaches to storytelling that mostly gravitates toward non-linear and experimental forms.
Dr. Prachi D. specialises in Corporate Communication in her Master’s degree alongwith an MBA in Marketing. She completed her PhD from GGSIP University, Delhi along with UGC-NET JRF & SRF credentials, she brings 7+ years of higher education experience in curriculum design, postgraduate teaching, doctoral supervision, and academic leadership. Previously Assistant Professor at the Faculty of Media & Communication, Vishwakarma University, Maharashtra, Dr. Prachi delivered 15+ courses under BAJMC, MAJMC and PhD programs including Research Methodology, Media Convergence, Corporate Communication, and International Communication. She supervised PhD scholars, coordinated Faculty Research Initiatives and Student Research Projects, besides leading IQAC accreditation efforts at the university. Her publications include a Springer Nature book chapter (2026), an IGI Global book chapter (2025) and peer-reviewed articles in RUDN Journal (2022) and Sambodhi Journal (2021). As Deputy Director, International Relations, she forged global partnerships for Vishwakarma Institutions, Pune. She has represented India in various capacities and won the Best Overall Presentation Awards at multiple editions of global media conferences. She successfully co-convened ‘Metamorphosis 2024’ – an interdisciplinary media conference. Dr. Prachi D. has conceptualized and presented 60+ radio programs with All India Radio (FM Rainbow 102.6) and also, Akashvani, Pune. Her past corporate experiences with Luthra & Luthra Law Offices and Indian Oil Corporation Limited inform her industry oriented teaching approach.
Dr. Keshlata is a distinguished academician currently serving as Assistant Professor in the School of Humanities and Social Sciences, IILM University, Greater Noida, Uttar Pradesh. She has previously held the position of Assistant Professor in the Department of Sociology, School of Liberal and Creative Arts: Social Sciences and Languages, Lovely Professional University, Phagwara, Punjab. She has also been associated with SRM University, Sonipat, and Gautam Buddha University, Greater Noida, and pursuing more than 9 years of teaching experinence.
Her academic and research interests include Scheduled Tribes, Gender Studies, Environmental Studies, and Health. Dr. Keshlata has authored 45 research publications in Scopus-indexed journals and contributed some books, and chapters to academic books. She has participated in 17 national and international conferences and 11 national and international workshops. She was also part of a one-week educational study tour to the United States, sponsored by Columbia University and funded by the Ministry of Social Justice and Empowerment.
She holds a Ph.D. in Sociology from Gautam Buddha University, along with an M.A., M.Phil. (Gold Medalist) in Sociology, a B.Ed. from Chaudhary Charan Singh University, Meerut, and a B.Sc. from the University of Delhi. She is a life member of the Indian Sociological Society. Dr. Keshlata has supervised five Ph.D. scholars. She also holds five copyrights.
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