Mr. Agnitra Das Sarma is an Assistant Professor in the School of Management, IILM University, Greater Noida. Agnitra is a B.Tech. in Mechanical Engineering from NIT Durgapur and an M.E. in Power Engineering from Jadavpur University. He is pursuing his doctoral studies in the area of Marketing from Institute of Management Technology, Ghaziabad and he has submitted his thesis on consumer behaviour in the e-commerce domain.

During his doctoral studies, Agnitra explored the phenomenon of Electronic Shopping Cart Abandonment and how it is impacted by assortment size, mode of shopping, type of brand, and cognitive orientation of consumers. His research earned him the Best Paper Award at BIMTECH RRBRM Conference in 2022. He also published his research in Journal of Consumer Marketing (ABDC A category). Agnitra is well versed in research methodologies and is adept in teaching Business Research Methods, Marketing Analytics and also Marketing Management, Consumer Behaviour and Integrated Marketing Communications. Currently he is researching on Super Apps, Limited Edition Products and Experiential Marketing.