Dr. Sushant Saklani is an Assistant Professor of Marketing at IILM University, Greater Noida. He joins the team with a research background of studying the behavior of customers interacting with banking chatbots and holds a PhD from UPES, Dehradun. Dr. Sushant was previously working as a founding faculty at Muthoot Business School, Kerala. He was heading the Student Success Center along with the media and the sports club. Dr. Sushant is an out-of-the-box thinking professional with varied industry experience in both digital and manufacturing platforms. Teaching ‘innovation in businesses’ and ‘strategic formulation & implementation’ to management students, he brings business world examples along with key research developments to the classroom curriculum. Dr. Sushant has various research publications in Scopus and Web of Science indexed journals and strives for continuous research outcomes. He has a proven record in digital media marketing and content strategy to achieve high expectation goals.
Sushant has worked with top brands like Volkswagen, IPG Mediabrands, TE Connectivity, etc. and with a couple of start-ups in managing the content, running the digital campaigns and strategizing the social media marketing on Facebook, Twitter, LinkedIn and Instagram. Dr. Sushant also has a knack for writing and has written songs listed on Spotify, stand-up comedy videos on YouTube, and has been a news reader on Akashwani Radio channel.