11th February 2026
11th February 2026
11:00 am
2:00 pm
What Happened:
Mark Buzz, the Marketing Club at IILM University, hosted an insightful and energising guest lecture under its Executive Insights Series. Sahil Bhushan spoke candidly about the gap between strategic thinking and on-ground implementation, and what it takes to bridge it effectively in today’s fast-moving, competitive landscape.
Top Insights:
Execution is where strategy is tested — great marketing ideas are common; the ability to take them from a whiteboard to the ground is what separates good marketers from great ones.
Adaptability is non-negotiable — the ability to pivot, respond to real-time feedback, and stay relevant is now a core marketing competency.
Impact over impressions — modern marketing isn’t about noise, it’s about creating measurable, meaningful change in consumer behaviour.
The gap between academia and industry is real — and closeable.
Student Takeaways:
Start thinking like a practitioner now.
Curiosity is a career asset.
Your network begins in the room.
My MBA at IILM equipped me with essential business and corporate skills that helped me excel professionally. Case studies, group discussions, and grooming sessions with brilliant peers shaped me into a lifelong learner. Transitioning from a non-finance background to a finance enthusiast was possible due to IILM’s well-designed curriculum. Grateful to call IILM my Alma Mater!”
As a proud gold medallist of my batch, I had the privilege of dedicating over a decade to Deloitte Consulting. My time at IILM was truly transformative, shaping both my career and personal growth. Returning to campus for the alumni meet was a nostalgic and heartwarming experience.”
My MBA at IILM equipped me with essential business and corporate skills that helped me excel professionally. Case studies, group discussions, and grooming sessions with brilliant peers shaped me into a lifelong learner. Transitioning from a non-finance background to a finance enthusiast was possible due to IILM’s well-designed curriculum. Grateful to call IILM my Alma Mater!”
