13th March 2026
13th March 2026
3:00 pm
4:30 pm
What Happened:
In a 90-minute session, Suresh Balasubramanian redefined what it means to sell in today’s world. The core message: people don’t buy products, they buy trust, emotions, and clarity.
Top Insights:
Red Ocean vs Blue Ocean Thinking — find spaces where competition becomes irrelevant.
The Psychology Behind Customer Decisions — customers make decisions driven by three layers of the brain: instinct, emotion, and logic.
The 3 C’s of Trust — Character, Competence, and Consistency are the foundation of any lasting client relationship.
Student Takeaways:
When you say it, it is silver. When your customer says it, it is gold.
Stop competing, start creating.
Sell to the whole brain, not just the logical mind.
Trust is built in three dimensions — Character, Competence, and Consistency.
Value over volume.
My MBA at IILM equipped me with essential business and corporate skills that helped me excel professionally. Case studies, group discussions, and grooming sessions with brilliant peers shaped me into a lifelong learner. Transitioning from a non-finance background to a finance enthusiast was possible due to IILM’s well-designed curriculum. Grateful to call IILM my Alma Mater!”
As a proud gold medallist of my batch, I had the privilege of dedicating over a decade to Deloitte Consulting. My time at IILM was truly transformative, shaping both my career and personal growth. Returning to campus for the alumni meet was a nostalgic and heartwarming experience.”
My MBA at IILM equipped me with essential business and corporate skills that helped me excel professionally. Case studies, group discussions, and grooming sessions with brilliant peers shaped me into a lifelong learner. Transitioning from a non-finance background to a finance enthusiast was possible due to IILM’s well-designed curriculum. Grateful to call IILM my Alma Mater!”
