Name of Faculty
Dr Sabina A Nair
Title of the Article
- A Study on Neuromarketing Strategy and Br
Battling in Winning Consumer Durable Market - Impact on Neuromarketing Strategies on Consumer Buying Behaviour
Published In
- NAAS rated journal_x0002_
- International Journal of Sales & Marketing Management Research and Development
- (IJSMMRD), Volume 10, Issue 1, Edition
- hesis submitted to Madras University
- The Indian Express
